| Connected TVs - the natural home for branded content | | 30 November 2012, 2:03PM |  In today’s highly connected society, successful brands need to stand out from the crowd. More and more, brands are looking for opportunities to create meaningful consumer connections and are using branded content to increase engagement, reach new audiences and convert immersive brand experiences into ROI.
| | | | How a New York Times reporter got a social media minder | | 30 November 2012, 12:40PM |  The Washington Post reports on the curious case of The New York Times reporter, Jodi Rudoren, who has been given her own social media minder who will be looking at every Tweet and Facebook status update that she writes to check and edit them before sending.
| | | | More than 1,000 jobs gone at Living Social and Groupon | | 30 November 2012, 11:14AM |  Business Insider reports on the shaky world of daily deals websites as LivingSocial announces it is cutting 400 staff. That represents almost 9% of its total workforce. The cuts at LivingSocial follow Groupon eliminating around 650 positions this year.
| | | | Social business, what works and what doesn't | | 30 November 2012, 9:40AM |  Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were underprepared for the required cultural changes, according to IBM's latest study.
| | | | Leveson Report - what are the implications for social media? | | 29 November 2012, 5:45PM |  I write with half an eye on Lord Justice Leveson’s hefty report the other half on the Twittersphere’s reaction. A few points come to mind. Social media reaction before-and-after is, predictably, mixed; freedom of speech is held sacred by bloggers and this libertarianism may filter through on social media more widely.
| | | | Twitter has phenomenal relationship with TV and would be 'poorer' without it | | 29 November 2012, 3:30PM |  Sixty per cent of Twitter’s UK users use it while watching TV and Twitter would be “poorer” without TV, according to Bruce Daisley, its sales director. Speaking at Twitter’s Tune in with Twitter event in London today, Daisley claimed the social network has a “phenomenal” relationship with TV, stressing that Twitter is “a layer” that exists alongside TV, rather than a competitor to it.
| | | | US Election: How video galvanised lethargic TV viewers | | 29 November 2012, 3:04PM |  Since the dawn of television, advertising has been a mainstay of American presidential elections. From the first political attack ad, Lyndon Johnson's infamous 'Daisy' spot, to the George W Bush campaign's John Kerry windsurfing parody, the advertising has become more and more important. With spending reaching record levels, this election was no different. But behind the scenes there has been a revolution in how both side's ads were targeted and delivered.
| | | | Why digital marketing strategies fail... | | 29 November 2012, 11:16AM |  Firstly, let's be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now - that beneath the hype that 'new media' constantly generates a lot of digital initiatives simply weren't working.
| | | | Bell Pottinger launches digital content agency with editorial focus | | 29 November 2012, 9:33AM |  If you wanted more proof that the conversation in 2013 will be more about content and less about social then this it. PR group Bell Pottinger Private, formerly part of Chime Communications, has launched a a specialist digital content agency called Bell Pottinger Wired.
| | | | A Twitter infographic: Learn to Tweet smarter, not harder [infographic] | | 28 November 2012, 3:54PM |  If there was ever an infographic that could be stuck on the wall (of this Wall) in the office this is it. It is a reminder than when it comes to Twitter what matters most is how you use it rather than the fact that you use it all. Twitter has proved a let down for many brands. Not because it is a poor platform, it isn’t. But because it is not being used well. So take a minute and look over the tips here and remember three key tenets for using the microblogging platform: engage, provide value and be fresh. It is short, but some of what it talks about is invaluable to any brand using Twitter.
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