Latest news | | | | | | Tesco has appointed Coca-Cola's interactive manager, Jude Brooks, to head its social-media operations. | | | | | | | Holly Willoughby and James Corden talk about how they use their Windows-equipped phones in two Microsoft ads that introduce the strapline, "The smartphone reinvented around you". | | | | | | | The government is gearing up for the next phase of its 'Responsibility Deal' programme, partnering brands to encourage consumers to eat fruit and vegetables and discourage retailers from displaying confectionery at checkouts. | | | | | | | Sainsbury's Christmas ad campaign includes a 20-second spot showing a young boy surprising his parents by clearing the dinner table as part of 14 different ads that will air from tonight. | | | | | | | Paddy Power is rolling out a game-show-style campaign for its new, unbranded mobile app, Roller Casino. | | | | | | | ITV is expecting its ad revenues over the year to come out "broadly flat" after a 6% drop in Q3 and a predicted 2% drop in Q4. | | | | | | | Age UK is to use a thermal cover wrap around the Telegraph magazine on Saturday (17 November) to demonstrate how donations can help the charity keep older people warm this winter. | | | | | | | Coca-Cola is looking to become more 'agile' in its UK marketing approach, inspired by a tactical campaign launched by Unilever brand Lynx in the wake of the publication of photos of a naked Prince Harry in August. | | | | | | | From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots campaign, Greg Nugent writes about his first-hand experiences and lessons learned during the US Presidential electio... | | | | Opinion | | | | | | How will well-known brands cope with the increasing number of challenges posed by new and disruptive technologies, asks David Finlay, management consultant, digital, Purple. | | | | | | | Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball. | | | | Intelligence | | | | | | Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found. | | | | | | | Retail pizza brands have struggled to overcome the rise of own-label offerings | | | | | | Latest jobs | | Affiliates Manager | Recruiter GoodEgg Digital | Salary £45k + Bonus & Benefits | Location Woking, Surrey (Easily commutable from Clapham Junction) | | | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | |
No comments:
Post a Comment