Tuesday, 13 November 2012

Breaking news from Brand Republic - Tesco, Microsoft's Windows phone, Responsibility Deal, Sainsbury's, Paddy Power

 
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Latest news
 
Tesco poaches Coca-Cola interactive chief  
Tesco poaches Coca-Cola interactive chief
by John Reynolds
13 November 2012, 08:00AM
 
Tesco has appointed Coca-Cola's interactive manager, Jude Brooks, to head its social-media operations.
 
Holly Willoughby and James Corden push Microsoft's Windows Phone  
Holly Willoughby and James Corden push Microsoft's Windows phone
by Matthew Chapman
13 November 2012, 09:50AM
 
Holly Willoughby and James Corden talk about how they use their Windows-equipped phones in two Microsoft ads that introduce the strapline, "The smartphone reinvented around you".
 
Brands commit to latest Responsibility Deal pledges  
Brands commit to latest Responsibility Deal pledges
by Gemma Charles and Alex Brownsell
13 November 2012, 08:00AM
 
The government is gearing up for the next phase of its 'Responsibility Deal' programme, partnering brands to encourage consumers to eat fruit and vegetables and discourage retailers from displaying confectionery at checkouts.
 
Sainsbury's presents 'being good for Santa' day  
Sainsbury's presents 'being good for Santa' day
by Nick Batten
13 November 2012, 09:40AM
 
Sainsbury's Christmas ad campaign includes a 20-second spot showing a young boy surprising his parents by clearing the dinner table as part of 14 different ads that will air from tonight.
 
Paddy Power reveals '£1m bet' gameshow to promote casino app  
Paddy Power reveals '£1m bet' gameshow to promote casino app
by Alex Brownsell
13 November 2012, 08:00AM
 
Paddy Power is rolling out a game-show-style campaign for its new, unbranded mobile app, Roller Casino.
 
ITV forecasts 2% decline in fourth quarter ad revenues  
ITV forecasts 2% decline in fourth quarter ad revenues
by Daniel Farey-Jones
13 November 2012, 08:56AM
 
ITV is expecting its ad revenues over the year to come out "broadly flat" after a 6% drop in Q3 and a predicted 2% drop in Q4.
 
Age UK to run thermal cover wrap for Telegraph magazine  
Age UK to run thermal cover wrap for Telegraph magazine
by Maisie McCabe
12 November 2012, 12:52PM
 
Age UK is to use a thermal cover wrap around the Telegraph magazine on Saturday (17 November) to demonstrate how donations can help the charity keep older people warm this winter.
 
Coke sets out plan for 'more agile' marketing  
Coke sets out plan for 'more agile' marketing
by Loulla-Mae Eleftheriou-Smith
13 November 2012, 08:00AM
 
Coca-Cola is looking to become more 'agile' in its UK marketing approach, inspired by a tactical campaign launched by Unilever brand Lynx in the wake of the publication of photos of a naked Prince Harry in August.
 
The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US  
The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US
by Greg Nugent
12 November 2012, 12:30PM
 
From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots campaign, Greg Nugent writes about his first-hand experiences and lessons learned during the US Presidential electio...
 
 
Opinion
 
Think BR: Keeping up with technology  
Think BR: Keeping up with technology
by David Finlay
13 November 2012, 08:00AM
 
How will well-known brands cope with the increasing number of challenges posed by new and disruptive technologies, asks David Finlay, management consultant, digital, Purple.
 
Think BR: The consumerism of B2B marketing  
Think BR: The consumerism of B2B marketing
by Simon McEvoy
13 November 2012, 08:00AM
 
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
 
 
Intelligence
 
Is Apple's halo beginning to slip?  
Is Apple's halo beginning to slip?
by Lee Langford
12 November 2012, 08:30AM
 
Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.
 
Sector Insight (interactive): pizza  
Sector Insight (interactive): pizza
by Jane Bainbridge
13 November 2012, 08:00AM
 
Retail pizza brands have struggled to overcome the rise of own-label offerings
 
 
Also in the news
 
Subway pushes '5-a-day' message in new campaign
by Alex Brownsell, 13 November 2012, 08:00AM
 
A taste of the extraordinary: the making of Drambuie's surreal ad
by Georgina Brazier, 12 November 2012, 04:00PM
 
Simon Fox 'unlikely' to take Daily Mirror down price-war route
by John Reynolds, 13 November 2012, 08:53AM
 
 
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More than a market
Greg Taylor, 13 November 2012
 
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Louise Kennedy, 12 November 2012
 
Acting Director General Tim Davie walks out of Sky interview
@gordonmacmillan, 12 November 2012
 
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