Friday, 16 November 2012

Breaking news from Brand Republic - Starbucks, ITV, John Lewis, Rihanna, Asda

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Latest news
Starbucks snaps up Teavana tea brand for $620m
Starbucks snaps up Teavana tea brand for $620m
by John Reynolds
15 November 2012, 03:52PM
Starbucks has added to its tea portfolio by snapping up the Teavana brand, which sells high-end loose leaf teas in 300 shopping malls across the US.
ITV set for first rebrand in seven years in January
ITV set for first rebrand in seven years in January
by Maisie McCabe
16 November 2012, 12:01AM
ITV has unveiled the new logos and branding it hopes will reinforce its relationship with its viewers, in what its marketing director Rufus Radcliffe has hailed as the "most ambitious" rebrand of a British TV network.
John Lewis chief urges Government to probe multinationals' UK tax setups
John Lewis chief urges Government to probe multinationals' UK tax setups
by John Reynolds
15 November 2012, 09:41AM
Andy Street, managing director of John Lewis, has called on the Government to intervene and look at the issue of major multinational companies paying little or no tax in the UK.
River Island to live stream Rihanna gig
River Island to live stream Rihanna gig
by Daniel Farey-Jones
15 November 2012, 04:14PM
River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.
Asda boss dismisses 'sexist' Christmas ad complaints
Asda boss dismisses 'sexist' Christmas ad complaints
by Matthew Chapman
15 November 2012, 04:30PM
Asda chief executive Andy Clarke has come out in defence of its Christmas campaign, claiming it is "a great ad" after the ad watchdog launched an investigation into it.
Lord Sugar committed to 'no-brainer' Amscreen
Lord Sugar committed to 'no-brainer' Amscreen
by
15 November 2012, 08:00AM
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Trading Places: this week's people moves
Trading Places: this week's people moves
by John Reynolds
16 November 2012, 09:58AM
Nick Brien has been ousted as McCann Worldgroup's chief executive and Tesco has appointed Jude Brooks to head its social media operations, in this week's round-up of people across advertising, marketiang and media
Tesco and Mars sign up to latest wave of Responsibility Deal
Tesco and Mars sign up to latest wave of Responsibility Deal
by John Reynolds
15 November 2012, 12:34PM
Tesco, Waitrose, General Mills and Mars are among the brands that have committed to the next phase of the Responsibility Deal, which is aimed at encouraging consumers to eat more fruit and vegetables and discourage retailers from displaying confectio...
Opinion
Think BR: Planning for a connected world
Think BR: Planning for a connected world
by Tom Darlington
16 November 2012, 08:00AM
With so many new ways of reaching consumers, we shouldn't forget to ask ourselves why people would want to interact with our brand, writes Tom Darlington, marketing manager 4oD and Digital, Channel 4.
Think BR: So you think you know the Chinese market?
Think BR: So you think you know the Chinese market?
by Toby Southgate
16 November 2012, 08:00AM
For many domestic and Western companies, cracking the Chinese market and getting cozy with the Chinese consumer represent the Holy Grail for business success, writes Toby Southgate, chief executive officer, UK & Ireland, The Brand Union.
Intelligence
Social media gives you wings
Social media gives you wings
by Charlie Dundas
16 November 2012, 08:00AM
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Can adland return to growth in 2013?
Can adland return to growth in 2013?
by
15 November 2012, 08:00AM
Does the economic outlook inspire confidence after another challenging year, Jeremy Lee asks
Also in the news
Audit Bureau of Circulations changes name after 98 years to AAM in the US
by Arif Durrani, 15 November 2012, 11:00AM
Media Bitch's Diary 15 November
by Media Bitch, 15 November 2012, 12:03PM
If industry can avert a talent crisis, we know who to thank
by , 15 November 2012, 08:00AM
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