| Latest news | |  | | | | | BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. | | |  | | | | | McCann Erickson has pulled out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another global bank. | | |  | | | | | Google has promoted Alice Mansergh to its top European consumer marketing role, with her predecessor, Obi Felten, taking up a new job within the company's US team. | | |  | | | | | Channel 5 has been rapped by broadcasting regulator Ofcom for the failure of its 'Big Brother' Facebook voting app and for not reprimanding a housemate forcefully enough after an incident of bullying. | | |  | | | | | The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope. | | |  | | | | | Mondelez - the beverages and snacks business recently spun off from Kraft - has promoted its lead UK coffee marketer, Peter Seymour, to a position overseeing its chocolate brands, including Cadbury, across Europe. | | |  | | | | | Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for its Windows Phone 8 operating system, after securing a partnership with Warner Bros. | | |  | | | | | Former Manchester United star goalkeeper Edwin van der Sar is returning to his first major club Ajax as marketing director. | | |  | | | | | Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25. | | | | | Opinion | |  | | | | | What are the the key challenges and opportunities for the online audio sector, asks Stuart Aitken, editorial manager, IAB. | | |  | | | | | Are young people losing the love of reading, asks Tunde Cockshott, creative consultant, Amaze. | | | | | Intelligence | |  | | | | | New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind. | | |  | | | | | Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom. | | | | | | | Latest jobs | | | PR Account Manager | | Recruiter Blue Skies Marketing Recruitment | | Salary £24000 to £30000 per annum | | Location West Midlands | | | | | Product Manager | | Recruiter Lubrizol Corporation | | Salary £40,000 - £50,000k + excellent benefits package | | Location Hazelwood | | | New Business Director | | Recruiter Royds Raphael | | Salary £75k neg package depending on experience | | Location London | | |  | | | Promotion: Gain an edge with 2012’s hottest search, social and mobile trends |  | BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. here | | | | | | Promotion: How will consumer privacy change marketing in 2013? |  | BR Insight webcast live on 27th November at 3pm GMT. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Secure your free place now. here | | | | | |
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