Thursday 22 November 2012

Breaking news from Brand Republic - MediaCom, Novartis, David Beckham, Sainsbury's, X Factor

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Latest news
MediaCom wins Campaign Media Grand Prix
MediaCom wins Campaign Media Grand Prix
by Katherine Levy
21 November 2012, 11:00PM
MediaCom was the most-awarded agency at the Campaign Media Awards on Wednesday night, scooping the Grand Prix award, while Vizeum won Campaign of the Year for its "happy to bed" activity for Ikea.
Novartis opens pitch for global brand launch
Novartis opens pitch for global brand launch
by Sara Kimberley
22 November 2012, 08:00AM
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Brand Beckham: will the LA Galaxy exit change Becks' sponsorship appeal?
Brand Beckham: will the LA Galaxy exit change Becks' sponsorship appeal?
by Loulla-Mae Eleftheriou-Smith
22 November 2012, 08:23AM
David Beckham may be about to net the highest salary on the field but off the pitch is where he earns his big money, scoring £13.3m in sponsorship deals during the past year alone, up by £1.7m on the previous year.
Sainsbury's to fund cooking programme on Channel 4
Sainsbury's to fund cooking programme on Channel 4
by Katherine Levy
22 November 2012, 08:00AM
Channel 4 is in talks about airing a new ad-funded TV show backed by Sainsbury's called What's Cooking.
X Factor final to see drop in ad revenue
X Factor final to see drop in ad revenue
by Maisie McCabe
22 November 2012, 08:00AM
ITV's ad revenue haul from the X Factor final is expected to decline by around one-fifth this year as smaller audiences have pushed prices down to between £150,000 and £170,000 for a 30-second spot.
MailOnline revenue surges 74% to £28m in 12 months
MailOnline revenue surges 74% to £28m in 12 months
by John Reynolds
22 November 2012, 09:19AM
Revenue at MailOnline surged 74% to £28m in the year ending 30 September, while a stronger second half of print display ads helped the performance of the Daily Mail and The Mail on Sunday, according to full-year results from DMGT.
ITV hopes to make a splash with 60 new commissions
ITV hopes to make a splash with 60 new commissions
by Arif Durrani
21 November 2012, 11:36AM
In 2013, a year deprived of any major international sporting events, drama is set to play a key part in ITV's schedules, with a string of new commissions being revealed to advertisers and agencies.
Asda and Morrisons request Christmas trading extension
Asda and Morrisons request Christmas trading extension
by Loulla-Mae Eleftheriou-Smith
22 November 2012, 09:15AM
Andy Clarke, the chief executive of Asda and Dalton Philips, chief executive of Morrisons, have written to the Government requesting an extension of trading hours on Sunday 23 December.
Agencies vie for mobile payments task
Agencies vie for mobile payments task
by Jeremy Lee
22 November 2012, 08:00AM
The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments.
Promotion: How will consumer privacy change marketing in 2013?
Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here
 
Opinion
Time to stop marketing from being a dirty word
Time to stop marketing from being a dirty word
by Claire Beale
22 November 2012, 08:00AM
The media coverage of Tim Davie's temporary tenure at the top of the BBC has been particularly snitty about the fact that he has a marketing background. His commercial nous seems to be considered rather inappropriate, unsavoury even, for the role he'...
Obama's campaign won as it grew out of a web culture
Obama's campaign won as it grew out of a web culture
by Russell Davies
22 November 2012, 08:00AM
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
Intelligence
Is ITV's 2013 offer well-liked?
Is ITV's 2013 offer well-liked?
by
22 November 2012, 08:00AM
Are agencies impressed by its new programming, Maisie McCabe asks
Double standards - How to engage people in the connected space
Double standards - How to engage people in the connected space
by
22 November 2012, 08:00AM
Advertisers can target consumers more effectively and boost reach via connected devices, but they have to respect consumers' time and attention, two experts suggest
Also in the news
Media Agenda: Kerin O'Connor, chief executive, The Week
by Ben Hall, 21 November 2012, 02:00PM
It can't always be the agency's fault if it loses an account
by Katherine Levy, 22 November 2012, 08:00AM
OgilvyOne captures Land Rover digital
by Sara Kimberley, 22 November 2012, 08:00AM
Latest Blog Entries
Radio turns 90 but are young people tuning in or dropping out?
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