Latest news | | | | | | MediaCom was the most-awarded agency at the Campaign Media Awards on Wednesday night, scooping the Grand Prix award, while Vizeum won Campaign of the Year for its "happy to bed" activity for Ikea. | | | | | | | Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product. | | | | | | | David Beckham may be about to net the highest salary on the field but off the pitch is where he earns his big money, scoring £13.3m in sponsorship deals during the past year alone, up by £1.7m on the previous year. | | | | | | | Channel 4 is in talks about airing a new ad-funded TV show backed by Sainsbury's called What's Cooking. | | | | | | | ITV's ad revenue haul from the X Factor final is expected to decline by around one-fifth this year as smaller audiences have pushed prices down to between £150,000 and £170,000 for a 30-second spot. | | | | | | | Revenue at MailOnline surged 74% to £28m in the year ending 30 September, while a stronger second half of print display ads helped the performance of the Daily Mail and The Mail on Sunday, according to full-year results from DMGT. | | | | | | | In 2013, a year deprived of any major international sporting events, drama is set to play a key part in ITV's schedules, with a string of new commissions being revealed to advertisers and agencies. | | | | | | | Andy Clarke, the chief executive of Asda and Dalton Philips, chief executive of Morrisons, have written to the Government requesting an extension of trading hours on Sunday 23 December. | | | | | | | The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments. | | | | Promotion: How will consumer privacy change marketing in 2013? | | Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here | | | | Opinion | | | | | | The media coverage of Tim Davie's temporary tenure at the top of the BBC has been particularly snitty about the fact that he has a marketing background. His commercial nous seems to be considered rather inappropriate, unsavoury even, for the role he'... | | | | | | | You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written. | | | | Intelligence | | | | | | Are agencies impressed by its new programming, Maisie McCabe asks | | | | | | | Advertisers can target consumers more effectively and boost reach via connected devices, but they have to respect consumers' time and attention, two experts suggest | | | | | | Latest jobs | | | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | |
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