Friday 23 November 2012

Campaign Daily Fix - SodaStream, Tassimo, Campaign Viral Chart, Argos, Ella's Kitchen, Daily Diary, Sky1

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Latest News
Clearcast forces SodaStream to pull 'denigrating' ad
by Loulla-Mae Eleftheriou-Smith,
23 November 2012, 09:17AM
Clearcast forces SodaStream to pull 'denigrating' ad
SodaStream has been forced to pull the TV ad from its £11m 'SodaStram Effect' global campaign last night, hours before it was due to air, after Clearcast slammed it for its "denigration of the bottled drinks market."
Tassimo hands European ad account to Mcgarrybowen
by Sara Kimberley,
23 November 2012, 10:17AM
Tassimo hands European ad account to Mcgarrybowen
Tassimo, the coffee-maker brand, has appointed Mcgarrybowen to handle its European advertising account.
Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares
by Georgina Brazier,
23 November 2012, 11:21AM
Campaign Viral Chart: 'dumb ways to die' tops chart with 1.5m shares
Metro Trains Melbourne's "dumb ways to die" ad claims the top spot in this week's chart, with nearly 20 million views, while John Lewis falls to sixth place.
Argos readies Shazam-enabled TV ad to boost mobile sales
by Sarah Shearman,
23 November 2012, 09:41AM
Argos readies Shazam-enabled TV ad to boost mobile sales
Argos is rolling out a Shazam-enabled ad during this weekend's ' X Factor' to drive up downloads of its mobile app ahead of Christmas.
Ella's Kitchen campaign highlights babies' taste buds
by Ben Bold,
23 November 2012, 09:38AM
Ella's Kitchen campaign highlights babies' taste buds
Ella's Kitchen is launching a press and digital advertising campaign that highlights the intensity of taste babies experience when they eat.
Daily Diary - Campaign Media Awards 2012 in pictures
22 November 2012, 03:30PM
Daily Diary - Campaign Media Awards 2012 in pictures
Last night the crème de la crème of Media land gathered to laugh, cheer and drink at this year's Campaign Media Awards. And they did just that.
An Idiot Abroad to take over Sky1
by Maisie McCabe,
23 November 2012, 09:18AM
An Idiot Abroad to take over Sky1
'An Idiot Abroad', Ricky Gervais' TV comedy, is to take over Sky1 next week through special channel idents featuring Karl Pilkington, the show's star, and Warwick Davis, his new sidekick.
Latest Work
Gerry Moira and Frédéric Raillard and Farid Mokart
22 November 2012, 08:00AM
Gerry Moira and Frédéric Raillard and Farid Mokart
With work from John Lewis, Barclaycard, Asda, Freesat, Waitrose and EE.
Coca-Cola "Christmas" by McCann Madrid
22 November 2012, 08:00AM
Coca-Cola
Shell ''global energy mix interactive'' by JWT London
22 November 2012, 08:00AM
Shell ''global energy mix interactive'' by JWT London
Save the Children "tomorrow" by Adam & Eve/DDB
22 November 2012, 08:00AM
Save the Children
Google "digital creativity guidebook" by Adam & Eve/DDB
22 November 2012, 08:00AM
Google
Also in the News
ITV, Channel 4, Channel 5 and Sky Media compete for BT ad sales contract
by Maisie McCabe, 23 November 2012, 12:12PM
Arsenal signs £150m shirt and stadium deal with Emirates
by Ben Bold, 23 November 2012, 12:00PM
John Lewis extends Christmas ad campaign with book launch
by Matthew Chapman, 23 November 2012, 10:59AM
Future digital revenues steer results back to black
by Nick Batten, 23 November 2012, 09:09AM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
Blogs
Tara Beard-Knowland Evolution not revolution
Tara Beard-Knowland, 22 November 2012, 3:11PM
Dave Trott SEMI-SEMIOTICS
Dave Trott, 20 November 2012, 8:11AM
Andy Nairn 6 degrees of participation
Andy Nairn, 19 November 2012, 9:11AM
Steve Henry The toothpaste conundrum
Steve Henry, 19 November 2012, 7:11AM
Phil Georgiadis Martin Sorrell and the Philosopher’s stone…the transformation of the agency model.
Phil Georgiadis, 13 November 2012, 11:11AM
Dave Trott WHY CEOs ARE BETTER JUDGES OF ADS
Dave Trott, 13 November 2012, 8:11AM
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