Thursday 22 November 2012

Global Bulletin from Brand Republic - Novartis, HP, BP, HSBC, News Corp

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Global bulletin
Latest news
Novartis opens pitch for global brand launch
Novartis opens pitch for global brand launch
by Sara Kimberley
22 November 2012, 08:00AM
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
HP blames 'accounting improprieties' at Autonomy for $5bn writedown
HP blames 'accounting improprieties' at Autonomy for $5bn writedown
by Matthew Chapman
20 November 2012, 04:00PM
Hewlett Packard is requesting a criminal investigation into its acquisition of Autonomy after writing off $5bn as a result of alleged "serious accounting improprieties, misrepresentation and disclosure failures".
BP seeks 'more positive' sentiment with return to advertising
BP seeks 'more positive' sentiment with return to advertising
by John Reynolds
20 November 2012, 08:00AM
BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.
McCann out of global HSBC pitch
McCann out of global HSBC pitch
by Daniel Farey-Jones
20 November 2012, 09:51AM
McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank.
News Corp Australia appoints UM, Mediacom and ZenithOptimedia
News Corp Australia appoints UM, Mediacom and ZenithOptimedia
by Emily Tan
20 November 2012, 09:02AM
News Corp Australia has appointed Mediabrands' UM to handle the News Limited business, GroupM's Mediacom to Foxtel and Publicis' ZenithOptimedia to Twentieth Century Fox, after a competitive pitch.
EasyJet posts record annual profits of £317m
EasyJet posts record annual profits of £317m
by Loulla-Mae Eleftheriou-Smith
20 November 2012, 10:03AM
EasyJet, the low-cost airline, has registered annual pre-tax profits at a record level of £317m, after a 27.9% year-on-year increase.
Google appoints new European consumer marketing head
Google appoints new European consumer marketing head
by Sarah Shearman and Matthew Chapman
20 November 2012, 08:00AM
Google has promoted Alice Mansergh to its top European consumer marketing role, with her predecessor, Obi Felten, taking up a new job within the company's US team.
Stelios launches fastjet airline with digital push
Stelios launches fastjet airline with digital push
by Loulla-Mae Eleftheriou-Smith
21 November 2012, 10:01AM
Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch.
Ikea admits using political prisoners to help make its products
Ikea admits using political prisoners to help make its products
by John Reynolds
19 November 2012, 09:36AM
Ikea's brand could take a hit after the Swedish retailer admitted that political prisoners in former East Germany provided labour that helped to produce some of its popular household products.
Mobile agency Fetch wins eBay's media and creative business
Mobile agency Fetch wins eBay's media and creative business
by Nick Batten
21 November 2012, 11:31AM
Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe.
Coutts selects CHI for global ad brief
Coutts selects CHI for global ad brief
by Anne Cassidy
22 November 2012, 08:00AM
Coutts, the private banking house, has awarded CHI & Partners its global ad account.
Microsoft mobile ads to star The Hobbit characters
Microsoft mobile ads to star The Hobbit characters
by Matthew Chapman
20 November 2012, 08:00AM
Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for its Windows Phone 8 operating system, after securing a partnership with Warner Bros.
Also in the news
OgilvyOne captures Land Rover digital
by Sara Kimberley, 22 November 2012, 08:00AM
Merlin hands The Dungeons relaunch activity to Inferno
by Anne Cassidy, 22 November 2012, 08:00AM
Time Inc and Toyota trial content-tailored ad model
by Ben Bold, 21 November 2012, 11:28AM
Home-front battle: Global vs regional straplines
by Alex Brownsell, 22 November 2012, 11:00AM
Eye hires Matthew Wilkinson to head up business
by Nick Batten, 19 November 2012, 11:44AM
From Singapore - Chris Reed on partnership marketing
Loyalty's future is mobile
20 November 2012, 4:04AM
Once upon a Grimm fairytale's magical TV content
15 November 2012, 4:06AM
Retailers need to become more post savvy on facebook
12 November 2012, 2:45AM
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