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| | | | | | Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product. | | | | | | | Hewlett Packard is requesting a criminal investigation into its acquisition of Autonomy after writing off $5bn as a result of alleged "serious accounting improprieties, misrepresentation and disclosure failures". | | | | | | | BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. | | | | | | | McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank. | | | | | | | News Corp Australia has appointed Mediabrands' UM to handle the News Limited business, GroupM's Mediacom to Foxtel and Publicis' ZenithOptimedia to Twentieth Century Fox, after a competitive pitch. | | | | | | | EasyJet, the low-cost airline, has registered annual pre-tax profits at a record level of £317m, after a 27.9% year-on-year increase. | | | | | | | Google has promoted Alice Mansergh to its top European consumer marketing role, with her predecessor, Obi Felten, taking up a new job within the company's US team. | | | | | | | Fastjet, the low-cost African airline backed by Sir Stelios Haji-Ioannou, has rolled out a digital marketing campaign to mark this week's launch. | | | | | | | Ikea's brand could take a hit after the Swedish retailer admitted that political prisoners in former East Germany provided labour that helped to produce some of its popular household products. | | | | | | | Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe. | | | | | | | Coutts, the private banking house, has awarded CHI & Partners its global ad account. | | | | | | | Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for its Windows Phone 8 operating system, after securing a partnership with Warner Bros. | | | | | | Latest jobs | | | | | | | |
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