Wednesday, 21 November 2012

Breaking news from Brand Republic - fastjet, Channel 5, DMGT, Collider12, Barnardo's

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Latest news
Sir Stelios's African airline fastjet launches with digital push
Sir Stelios's African airline fastjet launches with digital push
by Loulla-Mae Eleftheriou-Smith
21 November 2012, 10:01AM
Sir Stelios Haji-Ioannou's fastjet, the low-cost African airline, has launched a digital marketing campaign as the airline takes off for business.
MPG Media Contacts ends £4m dispute with Channel 5
MPG Media Contacts ends £4m dispute with Channel 5
by Maisie McCabe
20 November 2012, 04:05PM
MPG Media Contacts has ended its trading dispute with Channel 5, paving the way for its clients such as National Express and Camelot to start advertising on the network again next year.
DMGT executive Steve Auckland to be CEO of Local World
DMGT executive Steve Auckland to be CEO of Local World
by John Reynolds
21 November 2012, 09:41AM
Steve Auckland is to become chief executive of the new regional newspaper group Local World, which Daily Mail & General Trust (DMGT) confirmed it has sold its regional business to for £52.5m.
Brands line up for start-up mentoring scheme
Brands line up for start-up mentoring scheme
by Daniel Farey-Jones
21 November 2012, 08:30AM
Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies that are developing technologies that help brands engage with consumers.
McAlpine scandal raises stakes on Twitter
McAlpine scandal raises stakes on Twitter
by Danny Rogers
21 November 2012, 08:00AM
Most of us hadn't heard of Twitter five years ago but it is already threatening to rewrite the rules around defamation and reputation management.
DCM partners with Barnardo's for Christmas campaign
DCM partners with Barnardo's for Christmas campaign
by Loulla-Mae Eleftheriou-Smith
21 November 2012, 08:29AM
Digital Cinema Media's (DCM) Picturehouse cinema brand has partnered with Barnardo's, the UK's largest children's charity, to launch an in-cinema campaign during the Christmas period.
Tony Regan steps down as Initiative chief strategy officer
Tony Regan steps down as Initiative chief strategy officer
by Mark Banham
20 November 2012, 12:05PM
Initiative chief strategy officer Tony Regan is set to leave the agency, departing before the end of the year.
BT extends relationship with WPP's Maxus
BT extends relationship with WPP's Maxus
by Nick Batten
20 November 2012, 12:21PM
Maxus has netted a three-year extension to its contract with BT for media planning and buying, estimated to be worth £75m.
GQ unveils HTML5 website
GQ unveils HTML5 website
by Nick Batten
21 November 2012, 09:18AM
GQ, Condé Nast upmarket men's monthly, has revamped its website with a raft of features including redesigned content and more advertising opportunities.
Opinion
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards: Is Apple facing a crisis of confidence?
by Helen Edwards
21 November 2012, 09:00AM
Nokia and Microsoft's Lumia 920 smartphone might help the pair regain ground in a sector where Apple is losing its air of insouciance
Think BR: Six rules of social success for brands
Think BR: Six rules of social success for brands
by Brian Elliott
21 November 2012, 08:30AM
Forget the obsession with social media in favour of simply being social, writes Brian Elliott, founder and chief executive officer, Amsterdam Worldwide.
Intelligence
Sector Insight (interactive): televisions
Sector Insight (interactive): televisions
by Jane Bainbridge
21 November 2012, 08:00AM
In a saturated market, NPD is centre stage as manufacturers battle for sales
Viewable impressions send engagement and relevance soaring
Viewable impressions send engagement and relevance soaring
by Michael Froggatt
19 November 2012, 08:00AM
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Also in the news
Warner Bros appoints TH_NK for digital strategy
by Sarah Shearman, 20 November 2012, 11:35AM
EasyJet posts record annual profits of £317m
by Loulla-Mae Eleftheriou-Smith, 20 November 2012, 10:03AM
BT Vision kicks off bid to attract sports fans with agency hunt
by John Owens, 21 November 2012, 08:00AM
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