| New York Times spends on Twitter to promote star blogger Nate Silver | | 09 November 2012, 3:52PM |  The New York Times has splashed out on Promoted Tweets to capitalise on the amazing success that election blogger Nate Silver has had in predicting the US Presidential election results. The FiveThirtyEight: Nate Silver’s Political Calculus blog accounted for around 20% of the New York Times’s visitors the day before the election giving instant worldwide fame to the former baseball turned political statistician who the paper signed up in 2010.
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| MIT predict what topics will trend next on Twitter | | 09 November 2012, 12:30PM |  Those smart people at the Massachusetts Institute of Technology think they can predict what will trend on Twitter, and there findings could have significant consequences both for Twitter and those working in digital advertising.
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| Church of England has a Twitter moment as new archbishop of Canterbury announced via Twitter | | 09 November 2012, 11:48AM |  We had another Twitter moment this morning or rather the Church of England did as it and Number 10 used Twitter to jointly announce the appointment of the new Archbishop of Canterbury Justin Welby. It’s a big moment in British life and the fact that Downing Street and the C of E turned to Twitter seems fairly significant as it tweeted: “Downing Street is pleased to announce the appointment of Justin Welby as the 105th Archbishop of Canterbury”.
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| Instagram has its big citizen-journalism moment | | 08 November 2012, 12:18PM |  What is currently the biggest thing in social media, to which you should really be paying attention? It is always a tough question to answer, even more so this week, in the wake of the US election campaign, in which social media and digital played such a central role to Barack Obama’s re-election.
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| Why you should link your Google+ account to Adwords | | 08 November 2012, 9:25AM |  If anyone doubts the value of a Google + account for brands, take a look at what Google's social extensions can do for web traffic. Social extensions connect all the +1 recommendations your customers have given you – whether that was on your website, your Google+ page or your ads – and display them in your search results.
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| YouTube sensation 'baracksdubs' returns with Obama doing MC Hammer | | 08 November 2012, 8:52AM |  Fadi Saleh is back with an awesome new “barackdubs” to celebrate the President’s re-election victory. The YouTube phenomenon, created by 19-year old Saleh, has in the past had the president singing and dancing to plenty of tunes including the Obama/Romney duet of Miley Cyrus’ ‘Party In The U.S.A’ and Obama doing Justin Bieber’s ‘Boyfriend’.
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| Mobile rings the changes for brands like Ebay | | 08 November 2012, 2:12AM |  The news that mobile has doubled its share of advertising and is the fastest growing area of marketing spend in surveys from the US to the UK, Australia to China demonstrates clearly where the industry is going. This is especially true in Asia.
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