Tuesday 20 November 2012

Marketing Daily - Google appoints new European consumer marketing head; plus Cadbury, BP, Microsoft, and Edwin van der Sar

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Google appoints new European consumer marketing head
Sarah Shearman and Matthew Chapman,
20 November 2012
 

Google has promoted Alice Mansergh to its top European consumer marketing role,...

Obi Felten: leaving role for new position with Google in the US
 
 
Mondelez hands Cadbury role to Kenco marketer
John Reynolds,
20 November 2012
 

Mondelez - the beverages and snacks business recently spun off from Kraft...

Cadbury: European marketing led by Peter Seymour
 
 
BP seeks 'more positive' sentiment with return to advertising
John Reynolds,
20 November 2012
 

BP plans to return to above-the-line advertising next year with a campaign...

BP: plotting campaign to launch in 2013
 
 
Microsoft mobile ads to star The Hobbit characters
Matthew Chapman,
20 November 2012
 

Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for...

Micosoft: The Hobbit character Bilbo to feature in mobile OS ads
 
 
Government 'Midata' plan comes under fire
Gemma Charles,
20 November 2012
 

The government has unveiled its 'Midata' plan, which aims to revolutionise how...

Lloyds TSB: allows users data access through Money Manager app
 
 
Van der Sar returns to Ajax as marketing director
John Reynolds,
19 November 2012
 

Former Manchester United star goalkeeper Edwin van der Sar is returning to...

Edwin van der Sar: appointed marketing director at Ajax (photo: Paul Blank)
 
 
Promotion: Gain an edge with 2012’s hottest search, social and mobile trends
BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now.
Promotion: How will consumer privacy change marketing in 2013?
BR Insight webcast live on 27th November at 3pm GMT. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Secure your free place now.
 
Also in the News
 
EasyJet posts record annual profits of £317m
Loulla-Mae Eleftheriou-Smith,
20 November 2012
 
 
 
Blogs
 
 
Mitt’s marketing strategy could lose you the brand race
Joe Marshall
 

Maria Dryfhout / Shutterstock.com . Obama revolutionised marketing in the campaign by using big data and targeted marketing. He...

 
 
Building Big Data Capabilities
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
The Colour Purple
Mark Stringer
 

Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...

 
 
 
 
 
 
Whitepapers
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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