Latest news | | | | | | Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning brand today (19 November) that brings a return for brand ambassador Barry Scott to its TV ads after a four-year hiatus. | | | | | | | Churchill Insurance has dropped Martin Clunes as the face of its ads after the actor was disqualified from driving for speeding offences, recalling a situation it faced in 2005 with Vic Reeves. | | | | | | | Ikea's brand could take a hit after the Swedish retailer admitted that political prisoners in former East Germany provided labour that helped to produce some of its popular household products. | | | | | | | Red Bull has claimed another viral chart victory with a five-minute video that has been shared more than half a million times this week, while John Lewis's Christmas ad takes third place. | | | | | | | Do consumers still trust brands to tell the truth? Will Apple be knocked off its perch anytime soon? These are just two of the questions I've been looking at on Brand Republic's Intelligence section. | | | | | | | Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which lies at the heart of the business. | | | | | | | Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall. | | | | | | | Transport for London (TfL) has launched a campaign to highlight the dangers of using illegal minicabs in the capital. | | | | | | | Aegis has scooped the bulk of the £200m European media planning and buying business for Kraft, while PHD has retained its £39m UK and Ireland media planning and buying responsibilities. | | | | Opinion | | | | | | The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes Marius Cloete, head of research, PPA. | | | | | | | The new Postar launches next year on a very auspicious date, writes David McEvoy, marketing director, JCDecaux. | | | | Intelligence | | | | | | New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind. | | | | | | | Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom. | | | | | | Latest jobs | | | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | Promotion: Gain an edge with 2012’s hottest search, social and mobile trends | | BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. here | | | | Promotion: How will consumer privacy change marketing in 2013? | | BR Insight webcast live on 27th November at 3pm GMT. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Secure your free place now. here | | | | |
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