Monday, 19 November 2012

Breaking news from Brand Republic - Cillit Bang, Churchill, Ikea, Campaign Viral Chart, TfL

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Latest news
Cillit Bang puts Barry Scott back on TV in £5m push
Cillit Bang puts Barry Scott back on TV in £5m push
by Loulla-Mae Eleftheriou-Smith
19 November 2012, 09:01AM
Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning brand today (19 November) that brings a return for brand ambassador Barry Scott to its TV ads after a four-year hiatus.
Churchill drops Martin Clunes after driving ban
Churchill drops Martin Clunes after driving ban
by Daniel Farey-Jones
19 November 2012, 09:15AM
Churchill Insurance has dropped Martin Clunes as the face of its ads after the actor was disqualified from driving for speeding offences, recalling a situation it faced in 2005 with Vic Reeves.
Ikea admits using political prisoners to help make its products
Ikea admits using political prisoners to help make its products
by John Reynolds
19 November 2012, 09:36AM
Ikea's brand could take a hit after the Swedish retailer admitted that political prisoners in former East Germany provided labour that helped to produce some of its popular household products.
Campaign Viral Chart: John Lewis's journey racks up 184,000 shares
Campaign Viral Chart: John Lewis's journey racks up 184,000 shares
by Ben Hall
16 November 2012, 11:00AM
Red Bull has claimed another viral chart victory with a five-minute video that has been shared more than half a million times this week, while John Lewis's Christmas ad takes third place.
Sam Howroyd: Do brands still tell the truth?
Sam Howroyd: Do brands still tell the truth?
by Sam Howroyd
19 November 2012, 10:00AM
Do consumers still trust brands to tell the truth? Will Apple be knocked off its perch anytime soon? These are just two of the questions I've been looking at on Brand Republic's Intelligence section.
Ex-P&G development head warns of management 'killing golden goose'
Ex-P&G development head warns of management 'killing golden goose'
by Matthew Chapman
16 November 2012, 01:00PM
Dr Mike Addison, a former Procter & Gamble UK research and development head, has said the company's management is at risk of "over-managing the extremely difficult process" of innovation, which lies at the heart of the business.
Last week's most read stories in advertising, marketing, media and PR
Last week's most read stories in advertising, marketing, media and PR
by Daniel Farey-Jones
18 November 2012, 06:00PM
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Transport for London ads warn against taking illegal minicabs
Transport for London ads warn against taking illegal minicabs
by Gemma Charles
19 November 2012, 09:16AM
Transport for London (TfL) has launched a campaign to highlight the dangers of using illegal minicabs in the capital.
Aegis scoops the bulk of Kraft's £200 million European media account
Aegis scoops the bulk of Kraft's £200 million European media account
by Katherine Levy
16 November 2012, 12:18PM
Aegis has scooped the bulk of the £200m European media planning and buying business for Kraft, while PHD has retained its £39m UK and Ireland media planning and buying responsibilities.
Opinion
Think BR: Getting the real measure of return on investment
Think BR: Getting the real measure of return on investment
by Marius Cloete
19 November 2012, 08:30AM
The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes Marius Cloete, head of research, PPA.
Think BR: Jeans, cornflakes, Christmas and Postar
Think BR: Jeans, cornflakes, Christmas and Postar
by David McEvoy
19 November 2012, 08:00AM
The new Postar launches next year on a very auspicious date, writes David McEvoy, marketing director, JCDecaux.
Intelligence
Viewable impressions send engagement and relevance soaring
Viewable impressions send engagement and relevance soaring
by Michael Froggatt
19 November 2012, 08:00AM
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Social media gives you wings
Social media gives you wings
by Charlie Dundas
16 November 2012, 08:00AM
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Also in the news
Chime appoints Lord Davies of Abersoch as chairman
by Nick Batten, 19 November 2012, 09:56AM
Brands should take heed of the enduring power of kindness
by Nicola Kemp, 16 November 2012, 12:00PM
Arriva UK Bus appoints Haslimann Taylor for six-figure brief
by Matt Cartmell, 19 November 2012, 09:17AM
Latest Blog Entries
6 degrees of participation
Andy Nairn, 19 November 2012
The toothpaste conundrum
Steve Henry, 19 November 2012
Big Brother snooping likely to be outlawed under a new Consumer Bill of Rights, expected 2013
Ardi Kolah, 18 November 2012
Boots put foot in it
Ian Moore, 17 November 2012
A year in ad:tech
Rhys McLachlan, 16 November 2012
Make a date with whisky
Greg Taylor, 16 November 2012
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