Thursday 15 November 2012

Marketing Daily - Coca Cola's top UK marketer Zoe Howorth reveals the brand's plans for 2013; plus Mars, John Lewis, Comet, and Corona Extra

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Coca Cola's Zoe Howorth: No room for 'empty 2013'
Loulla-Mae Eleftheriou-Smith,
15 November 2012
 

Coke's GB marketing director guided the brand through an eventful summer, but...

Coca Cola's Zoe Howorth: No room for 'empty 2013'
 
 
Christmas campaigns: The key trends
Simon Kershaw,
15 November 2012
 

Major UK retail brands have rejected big-name celebrities in favour of alternative...

Christmas campaigns: The key trends
 
 
Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
Ben Hall and Rachel Barnes,
14 November 2012
 

Interactive: The 30 marketers who have made it onto Marketing's Power 100:...

Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
 
 
Brand of the Year 2012: only two days left to vote!
Staff,
14 November 2012
 

Which brand do you think has performed best over the last 12...

Brand of the Year 2012: only two days left to vote!
 
 
Tesco and Mars sign up to latest wave of Responsibility Deal
John Reynolds,
15 November 2012
 

Tesco, Waitrose, General Mills and Mars are among the brands that have...

Tesco: signs up to the Responsibility Deal
 
 
John Lewis chief urges Government to probe multinationals' UK tax setups
John Reynolds,
15 November 2012
 

Andy Street, managing director of John Lewis, has called on the Government...

Andy Street: managing director of John Lewis
 
 
Comet's power failure
Kim Benjamin,
15 November 2012
 

Fierce competition has led to the retail chain's collapse.

Comet: tough conditions affected sales
 
 
Corona Extra unveils beach volleyball app
Gemma Charles,
15 November 2012
 

Corona Extra, the Mexican beer, is launching a beach volleyball and beer-finder...

Corona Extra: brand launches beach volleyball and beer-finder app
 
 
Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
15 November 2012
 

HSBC, beset by criticism in the US, has issued a print ad...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
 
 
Champions of Design: Leica
Staff,
14 November 2012
 

This German opticals brand's high-quality compact cameras have become highly prized modern...

Champions of Design: Leica
 
 
 
Also in the News
 
Domino's debuts gluten-free pizza
Nick Batten,
15 November 2012
 
Huawei calls for 'test pilots' in 4G campaign
Maisie McCabe,
15 November 2012
 
Confused.com launches quirky campaign to highlight gender directive
John Reynolds,
15 November 2012
 
 
 
Blogs
 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
The Colour Purple
Mark Stringer
 

Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...

 
 
Helen Edwards: The BBC is insulated from reality
Helen Edwards
 

If the latest results from Primark tell you one thing, it is that consumers will reward brands that get it...

 
 
It’s official. Social Media can predict elections. A revolution is coming.
Paul Frampton
 

Since the first second that social media came into existence, people have used social media to question the power of...

 
 
 
 
 
 
Whitepapers
 
 
Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Social Media Executive, Michael Page Agency £23000 to £26000 per annum, Bolton

Online Marketing Manager (SEM/Search), Michael Page Agency £28000 to £35000 per annum, Guildford

Lead Copywriter, A&N Creative Up to £45,000, Kensington, London

Clientside Opportunity - Insight Researcher £25-35k, Major Players £25000 - £35000 per annum, London

Product Marketing Manager, Stopgap £28000 - £34000 per annum, London

Digital Producer / Digital Project Manager, David Thatcher Recruitment to £35k, Bucks / Berks borders

Retail Marketing Manager, Stopgap £33000 - £37000 per annum, London

Account Director - Experiential - £40k - £50k, Profiles Creative £40000 - £50000 per annum, London

Quantitative Research Executive, Stopgap £highly competitive, Leeds

Deputy Head of Marketing, Athene Publishing Circa £35k, London Bridge

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