Wednesday 14 November 2012

Breaking news from Brand Republic - Nxt Gen 2012, Call of Duty, Coca-Cola, McCann Worldgroup, Sainsbury's

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Latest news
Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
by Ben Hall
14 November 2012, 08:00AM
Interactive: The 30 marketers who have made it onto Marketing's Power 100: Next Generation list have been revealed.
Call of Duty title becomes fastest-selling game
Call of Duty title becomes fastest-selling game
by Daniel Farey-Jones
14 November 2012, 09:50AM
Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Richie, has sold eight million copies on its first day of release.
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
by Arif Durrani
14 November 2012, 08:30AM
The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".
Harris Diamond replaces Nick Brien as CEO OF McCann Worldgroup
Harris Diamond replaces Nick Brien as CEO OF McCann Worldgroup
by Nick Batten
14 November 2012, 08:48AM
Nick Brien has been replaced as chief executive of McCann Worldgroup by Harris Diamond, chairman and chief executive of IPG's constituency management group, which oversees GolinHarris and Weber Shandwick.
Sainsbury's grocery market share rises to highest level in almost a decade
Sainsbury's grocery market share rises to highest level in almost a decade
by Matthew Chapman
14 November 2012, 09:38AM
Sainsbury's has attributed its highest grocery market share for almost a decade to its 'Live Well For Less' positioning and Brand Match scheme.
BBC comms unit struggles for voice during crisis
BBC comms unit struggles for voice during crisis
by John Owens
14 November 2012, 07:45AM
As the BBC reels from the resignation of director-general George Entwistle, sources have suggested that the handling of the crisis has been impeded by the comms unit's struggle to gain a voice among senior management.
WPP set for return to UK in January
WPP set for return to UK in January
by Daniel Farey-Jones
14 November 2012, 09:21AM
WPP is planning to return its tax base to the UK from Ireland in January, if at least 75% of voting shareholders approve the move at a meeting on 11 December.
Britvic and AG Barr agree to merge as Barr Britvic
Britvic and AG Barr agree to merge as Barr Britvic
by Daniel Farey-Jones
14 November 2012, 08:54AM
Robinson's owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will create a soft drinks company called Barr Britvic Soft Drinks, which will have annual sales of more than £1.5bn.
Opinion
Helen Edwards: The BBC is insulated from reality
Helen Edwards: The BBC is insulated from reality
by Helen Edwards
14 November 2012, 09:00AM
The existence of the licence fee shields the BBC from the true, bottom-line impact of a dramatic shift in consumer sentiment
BBC pays price for cutting comms team
BBC pays price for cutting comms team
by Danny Rogers
14 November 2012, 08:00AM
If anyone still questions the importance of comms skills and media training, they need only to listen to George Entwistle's catastrophic interview on Saturday's Today programme.
Intelligence
Is Apple's halo beginning to slip?
Is Apple's halo beginning to slip?
by Lee Langford
12 November 2012, 08:30AM
Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.
Sector Insight (interactive): pizza
Sector Insight (interactive): pizza
by Jane Bainbridge
13 November 2012, 08:00AM
Retail pizza brands have struggled to overcome the rise of own-label offerings
Also in the news
Mail tablet edition offers sweetener of free ads
by John Reynolds, 13 November 2012, 02:26PM
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
by Sarah Shearman, 14 November 2012, 09:20AM
Mail Newspapers offer agencies chance to win £250k ad deal
by Staff, 13 November 2012, 01:43PM
Latest Blog Entries
A new form of storytelling
Greg Taylor, 14 November 2012
The Colour Purple
Mark Stringer, 14 November 2012
Helen Edwards: The BBC is insulated from reality
Helen Edwards, 14 November 2012
Martin Sorrell and the Philosopher's stone...the transformation of the agency model.
Phil Georgiadis, 13 November 2012
More than a market
Greg Taylor, 13 November 2012
WHY CEOs ARE BETTER JUDGES OF ADS
Dave Trott, 13 November 2012
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