Latest news | | | | | | Interactive: The 30 marketers who have made it onto Marketing's Power 100: Next Generation list have been revealed. | | | | | | | Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Richie, has sold eight million copies on its first day of release. | | | | | | | The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news". | | | | | | | Nick Brien has been replaced as chief executive of McCann Worldgroup by Harris Diamond, chairman and chief executive of IPG's constituency management group, which oversees GolinHarris and Weber Shandwick. | | | | | | | Sainsbury's has attributed its highest grocery market share for almost a decade to its 'Live Well For Less' positioning and Brand Match scheme. | | | | | | | As the BBC reels from the resignation of director-general George Entwistle, sources have suggested that the handling of the crisis has been impeded by the comms unit's struggle to gain a voice among senior management. | | | | | | | WPP is planning to return its tax base to the UK from Ireland in January, if at least 75% of voting shareholders approve the move at a meeting on 11 December. | | | | | | | Robinson's owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will create a soft drinks company called Barr Britvic Soft Drinks, which will have annual sales of more than £1.5bn. | | | | Opinion | | | | | | The existence of the licence fee shields the BBC from the true, bottom-line impact of a dramatic shift in consumer sentiment | | | | | | | If anyone still questions the importance of comms skills and media training, they need only to listen to George Entwistle's catastrophic interview on Saturday's Today programme. | | | | Intelligence | | | | | | Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found. | | | | | | | Retail pizza brands have struggled to overcome the rise of own-label offerings | | | | | | Latest jobs | | Affiliates Manager | Recruiter GoodEgg Digital | Salary £45k + Bonus & Benefits | Location Woking, Surrey (Easily commutable from Clapham Junction) | | | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | |
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