Thursday 8 November 2012

Marketing Daily - Sir Martin Sorrell: 'I wish the government would have a bigger plan'. Plus John Lewis, Morrisons, Avis, and Lyle's Golden Syrup

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
Noelle McElhatton,
08 November 2012
 

Marketing catches up with WPP's chief executive to talk technology, emerging markets...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'
 
 
John Lewis spot sends snowman on romantic quest
Matthew Chapman,
08 November 2012
 

John Lewis' Christmas campaign is focusing on a snowman's romantic mission to...

John Lewis: Christmas ad campaign features a snowman's quest for romance
 
 
Morrisons to improve focus on fresh food as commercial chief departs
Matthew Chapman,
08 November 2012
 

Morrisons has parted company with Richard Hodgson, its commercial director, after concerns...

Morrisons: 2012 TV campaign
 
 
Avis battles to retain 'we try harder' positioning in Europe
Matthew Chapman,
08 November 2012
 

Sally Balcombe, Avis's interim European marketing director, is battling to keep the...

Avis: 'we try harder' slogan
 
 
PM trials dashboard app to help run the Government
John Reynolds,
08 November 2012
 

Prime minister David Cameron is trialling an app called Number 10 Dashboard...

David Cameron: reportedly trialling a mobile app
 
 
Brixton Pound triumphs at the Marketing Design Awards 2012
Kim Benjamin,
07 November 2012
 

The Brixton Pound, a local currency launched in South London featuring local...

Brixton Pound triumphs at the Marketing Design Awards 2012
 
 
Champions of Design: Lyle's Golden Syrup
Staff,
07 November 2012
 

The brand, which began as a chance discovery, has used the same...

Champions of Design: Lyle's Golden Syrup
 
 
 
Also in the News
 
How Sandy changed the game for Instagram
Gordon MacMillan,
07 November 2012
 
Helen Edwards: Momentum is magic
Helen Edwards,
07 November 2012
 
My secret work weapon: Acting experience can help avoid amateur dramatics in business
Dominic Grounsell, Personal marketing director, RSA Insurance Group,
07 November 2012
 
 
 
Blogs
 
 
Customer promise and innovation are key to the fortunes of Monarch
Richard Fullerton
 

The email apology from Monarch - airlines don't do this, do they? I have recently returned from an excellent...

 
 
Helen Edwards: Momentum is magic
Helen Edwards
 

The line between thinking and doing is fuzzy. Let this page serve as an example. Since this is a weekly...

 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
Innovation: is being cool enough for Apple?
Joe Marshall
 

When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

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Senior Account Manager, London, £37,000, Blue Skies Marketing Recruitment £35000 per annum, London

Digital Screens Production Assistant, Creative Recruitment negotiable, City of London

Senior Designer, AF Selection Up to £40,000, London

Event Manager, AF Selection Up to £30,000, Leeds

Account Executive, Digital, £20,000, Blue Skies Marketing Recruitment £20000 to £23000 per annum, London

Senior Marketing & Corporate Communications Manager, EMR £65000 - £75000 per annum, City of London

Senior Account Manager, Source £30000 - £40000 per annum, London

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