| Did Hurricane Sandy outage show Tumblr is the future of publishing? | | 22 November 2012, 2:37PM |  When hurricane Sandy flooded an ISP server basement with five feet of water, it brought down Gawker Media, BuzzFeed and The Huffington Post.
The sites couldn't just wait for everything to come back online, so they built Tumblr backup sites instead:
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| The future of TV: On-demand versus on-content | | 22 November 2012, 1:30PM |  Last month, Lord Sugar spoke candidly about his vision for the future of the TV industry at an exclusive event in London organised by ISBA. During his speech Sugar said that the "bare bones of a revolution in TV" had been formed and how he could imagine a future in which consumers had access to "infinite" channels and providers could set up their own channels for as little as £50,000.
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| The growth of social networks [infographic] | | 22 November 2012, 12:36PM |  For many, using the Internet means being on a social network, and with the rise of web connected smartphones we have never been more able to share our daily goings on.
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| The true DNA of sports fan-ship | | 22 November 2012, 11:23AM |  If you ask a sports fan what they love most about being a fan their answers may surprise you.
You would expect an Arsenal supporter to say the only thing that matters is Arsenal, whether they can ever replace Van Persie and if they will finish fourth this season. Ask a TwentyTwenty cricket fan leaving the Oval and you'd expect an answer that was primarily about… well, cricket.
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| Facebook creates cookie to improve its Ad Tracking | | 21 November 2012, 3:49PM |  It is essential for brands to know the ROI of what they spend on advertising. Technology and social should make this easier by tracking clicks and so forth, but the science is not yet perfect. More importantly, people may be prompted to take an action or make a purchase because they saw something, although they didn’t both to click on it.
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| Tweets drive users to retail websites, and makes them more likely to buy [Survey] | | 21 November 2012, 2:38PM | 
A survey by Twitter and Compete has shown that people exposed to brands via Twitter are more likely to make online purchases. The report says: "Overall, Twitter users are heavy online retail shoppers and buyers. Additionally, the more Tweets that Twitter users see, the more likely they are going to buy. This provides support to the hypothesis that Tweet exposure is a driver of purchase activity."
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| Building a branded online community: a long-term project | | 21 November 2012, 1:12PM | Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands - you're incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset - but, with time and effort, can become thriving communities.
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| How shoppers use their mobile [infographic] | | 21 November 2012, 12:30PM |  Nice infographic here that looks at how shoppers use their mobile phone as they increasingly become a very handy shopping companion. While mobile commerce is still relatively small massive growth is expected in the the next three years. In the US alone the market is set to grow by 362% by 2015.
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| Twitter to give $1 million dollars to small businesses for #SmallBizSat | | 21 November 2012, 10:45AM |  Yesterday Twitter announced that is will be giving $100 in free credits to the first 10,000 American small businesses that apply and are eligible. When they ran a similar scheme with American Express back in February, they brought thousands of news businesses into their advertising products.
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