| | | | Nicki Minaj uses Twitter and YouTube fans to promote perfume and awards success | | 19 November 2012, 12:35PM |  Rapper Nicki Minaj has always been fantastic at engaging her fans on various forms of social media, notably Twitter, where she is followed by legions of devoted Barbz.
Minaj has nearly 15 million followers on Twitter, so it shouldn't be any surprise that when she wanted to launch her new product, a perfume called "Pink Friday," she went straight to the front page of YouTube with the advert, before the television:
| | | | | | | HTML5 vs apps: Brands and mobile | | 19 November 2012, 10:00AM |  Whilst the consumer market embraces the smartphone and mobile web it seems that demand and uptake levels have overtaken most industries ability to deliver mobile information effectively.
Foresee's mCommerce report shows that many large web retailers mobile experience is still lacking when compared to their online capabilities. Even more damning is the IABs multi-screen marketer's report; that lists customer dissatisfaction with mobile sites and apps at over 70%. This is bad news for businesses – 57% of consumers will not recommend a business with a poorly designed mobile site and 40% will move to a competitor's site after a bad mobile experience.
| | | | Do you want to live forever? Well now you can... in the digital afterlife | | 19 November 2012, 9:00AM |  The effect of the digital space, on our perception of death and our own mortality has been profound. The line between life and death has been become blurred, more than ever before. From time immemorial, men and women have sought incessantly but unsuccessfully, to extend their lives beyond their brief allotted time on our mortal coil. Many of us are compelled to act in certain ways or create memorable things, in order that we will be remembered.
| | | | | | | Why Apple is dominating the tech war in the classroom [infographic] | | 16 November 2012, 12:33PM |  A look here at how Apple is winning not only on the high street, in the creative world, but also in the classroom. A new market that barely existed a decade ago. Now it is a huge market as tablet computers and smartphones change the perception of education.
| | | | | | | How to use social sciences to build better branded communities | | 16 November 2012, 11:12AM |  Most branded community managers only perform a tiny function of their role. They ignore what community builders have been doing for centuries. They ignore decades of proven research into what makes communities tick. We can change that by using a community management framework that's based upon social sciences (not online marketing!).
| | | | Twitter improves Twitter Search and introduces Tweet by email | | 16 November 2012, 8:58AM | 
Twitter has taken the wraps off several updates and new features overnight including improvements to its search that gives more prominence to images, video and the news that is shared. The other significant change it is introducing, that is likely to see a great deal of use, is the ability to share a Tweet from Twitter.com directly via email. Sharing to other social networks would also be a welcome addition.
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The case of wrongful accusations against 
After a tough introduction to life as a public company, Facebook is determinedly looking at ways to boost revenue, particularly in the critical mobile space. Having turned on carrier billing in the UK, US and Germany, they have today put the service live in France.
A series of stories emerged a few weeks ago surrounding several police Twitter accounts being "closed". First there was a PCSO in Exeter who claimed that she had been "
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