| Latest news | |  | | | | | The Starbucks tax controversy has resulted in the brand's consumer satisfaction score plunging, according to exclusive research commissioned by Marketing. | | |  | | | | | Gerry Boyle is preparing to step down from his role as chief executive of ZenithOptimedia, the agency he joined more than 13 years ago, according to internal and external sources. | | |  | | | | | Molson Coors' marketing director, Chris McDonough, is leaving the brewer at the end of the year following a restructure of the business across Europe. | | |  | | | | | Two privacy groups are urging Facebook's chief executive Mark Zuckerberg to withdraw proposed changes to user privacy settings and data collection, warning that they weaken users' rights. | | |  | | | | | Struggling tour operator Thomas Cook is facing a marketing crisis in the lead-up to the travel industry's busiest booking period. | | |  | | | | | McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger. | | |  | | | | | Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. | | |  | | | | | Arla Foods has appointed Ash Amirahmadi as its first marketing director with overarching responsibility for its portfolio of dairy brands, including Cravendale, Anchor and Lurpak. | | |  | | | | | The voice of British advertisers, ISBA, has launched its first guide to PR, which comes as the ad industry looks to 'better understand, manage and more effectively deploy' the discipline. | | |  | | | | | Holland & Barrett is planning a £9m brand-building campaign for the New Year as part of its fresh 'In pursuit of health and happiness' positioning. | | | | | Promotion: How will consumer privacy change marketing in 2013? |  | Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here | | | | | | Opinion | |  | | | | | Mobile is posing some tough questions for advertisers but the answers are out there, writes Guy Cookson, co-founder, Respond, and director, Azullo. | | |  | | | | | Changes in Facebook's algorithm are restricting brand reach on Facebook. This makes it even more essential for brands to post interesting and engaging content, writes Martin Lund Pedersen, regional insight manager with responsibility for social media... | | | | | Intelligence | |  | | | | | It revived the market with the iPad, but can it fend off challenger tablet brands? | | |  | | | | | Warburtons is the most prominent, with Kingsmill in second place. | | | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment