Tuesday 27 November 2012

Breaking news from Brand Republic - Starbucks, ZenithOptimedia, Molson Coors, Facebook, Thomas Cook

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Latest news
Starbucks' social-media sentiment hit by tax backlash
Starbucks' social-media sentiment hit by tax backlash
by Gemma Charles and Daniel Farey-Jones
27 November 2012, 08:00AM
The Starbucks tax controversy has resulted in the brand's consumer satisfaction score plunging, according to exclusive research commissioned by Marketing.
ZenithOptimedia on the hunt for a new chief executive
ZenithOptimedia on the hunt for a new chief executive
by Arif Durrani
27 November 2012, 08:50AM
Gerry Boyle is preparing to step down from his role as chief executive of ZenithOptimedia, the agency he joined more than 13 years ago, according to internal and external sources.
Molson Coors UK marketing boss set for exit
Molson Coors UK marketing boss set for exit
by Gemma Charles
27 November 2012, 08:00AM
Molson Coors' marketing director, Chris McDonough, is leaving the brewer at the end of the year following a restructure of the business across Europe.
Privacy groups urge Zuckerberg to withdraw Facebook changes
Privacy groups urge Zuckerberg to withdraw Facebook changes
by Sarah Shearman
27 November 2012, 09:38AM
Two privacy groups are urging Facebook's chief executive Mark Zuckerberg to withdraw proposed changes to user privacy settings and data collection, warning that they weaken users' rights.
Thomas Cook shelves planned New Year campaign
Thomas Cook shelves planned New Year campaign
by Loulla-Mae Eleftheriou-Smith
27 November 2012, 08:00AM
Struggling tour operator Thomas Cook is facing a marketing crisis in the lead-up to the travel industry's busiest booking period.
McDonald's kicks off Christmas ad campaign
McDonald's kicks off Christmas ad campaign
by Ben Bold
27 November 2012, 08:00AM
McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.
Johnston Press appoints BBC exec to head up marketing
Johnston Press appoints BBC exec to head up marketing
by John Reynolds
27 November 2012, 09:18AM
Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director.
Arla appoints first cross-brand marketing chief
Arla appoints first cross-brand marketing chief
by John Reynolds
27 November 2012, 08:00AM
Arla Foods has appointed Ash Amirahmadi as its first marketing director with overarching responsibility for its portfolio of dairy brands, including Cravendale, Anchor and Lurpak.
Advertising body ISBA launches first guide to PR
Advertising body ISBA launches first guide to PR
by Matt Cartmell
26 November 2012, 04:49PM
The voice of British advertisers, ISBA, has launched its first guide to PR, which comes as the ad industry looks to 'better understand, manage and more effectively deploy' the discipline.
Holland & Barrett drops Gethin Jones in new 'happiness' focus
Holland & Barrett drops Gethin Jones in new 'happiness' focus
by Matthew Chapman
27 November 2012, 08:00AM
Holland & Barrett is planning a £9m brand-building campaign for the New Year as part of its fresh 'In pursuit of health and happiness' positioning.
Promotion: How will consumer privacy change marketing in 2013?
Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here
 
Opinion
Think BR: How to solve a problem like mobile
Think BR: How to solve a problem like mobile
by Guy Cookson
27 November 2012, 08:30AM
Mobile is posing some tough questions for advertisers but the answers are out there, writes Guy Cookson, co-founder, Respond, and director, Azullo.
Think BR: Content is the answer
Think BR: Content is the answer
by Martin Lund Pederson
27 November 2012, 08:30AM
Changes in Facebook's algorithm are restricting brand reach on Facebook. This makes it even more essential for brands to post interesting and engaging content, writes Martin Lund Pedersen, regional insight manager with responsibility for social media...
Intelligence
Apple's lead comes under threat
Apple's lead comes under threat
by Kim Benjamin
23 November 2012, 08:30AM
It revived the market with the iPad, but can it fend off challenger tablet brands?
Which bread brand is most prominent online? Brand barometer
Which bread brand is most prominent online? Brand barometer
by Gemma Charles
23 November 2012, 08:30AM
Warburtons is the most prominent, with Kingsmill in second place.
Also in the news
Top 10 Christmas ads 2012, as voted by mums
by Arif Durrani, 26 November 2012, 10:00AM
John Lewis seeks new social-media approach
by Matthew Chapman, 27 November 2012, 08:00AM
John Lewis: making of 'The Journey'
by Sara Kimberley, 26 November 2012, 03:15PM
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