Thursday, 29 November 2012

Data & Direct Bulletin from Brand Republic - Publicis, John Lewis Partnership, Facebook, MEC, DMA

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Latest news
Publicis backs new full-service agency
Publicis backs new full-service agency
by Ian Darby
29 November 2012, 08:00AM
Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.
Cruickshank's no-nonsense style comes to Wunderman
Cruickshank's no-nonsense style comes to Wunderman
by
29 November 2012, 08:00AM
Mel Cruickshank talks to Sara Kimberley about working with David Harris again and joining a network
John Lewis Partnership creates customer insight director role
John Lewis Partnership creates customer insight director role
by Matthew Chapman
26 November 2012, 01:52PM
The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.
Why Facebook is yet to crack ROI with its latest measurement tool
Why Facebook is yet to crack ROI with its latest measurement tool
by Sarah Shearman
29 November 2012, 08:00AM
Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.
Privacy groups urge Zuckerberg to withdraw Facebook changes
Privacy groups urge Zuckerberg to withdraw Facebook changes
by Sarah Shearman
27 November 2012, 09:38AM
Two privacy groups are urging Facebook's chief executive Mark Zuckerberg to withdraw proposed changes to user privacy settings and data collection, warning that they weaken users' rights.
MEC hires Ben Cockrell as data strategist
MEC hires Ben Cockrell as data strategist
by Maisie McCabe
26 November 2012, 10:57AM
MEC Global Solutions has hired former data planning director at Billington Cartmel Ben Cockrell as data strategist and group account director.
DMA issues call centre guidelines to protect dementia sufferers
DMA issues call centre guidelines to protect dementia sufferers
by Matthew Chapman
28 November 2012, 12:01AM
The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.
Prostate Cancer UK seeks to 'save the man' with regular donations
Prostate Cancer UK seeks to 'save the man' with regular donations
by Matthew Chapman
29 November 2012, 11:30AM
Prostate Cancer UK has launched a "save the man" regular donation product to reduce its reliance on one-off donations.
Microsoft teams up with O2 to showcase digital showroom
Microsoft teams up with O2 to showcase digital showroom
by John Reynolds
28 November 2012, 11:00AM
Microsoft Advertising has teamed up with O2 to launch a major campaign, central to which will be a virtual digital showroom offering O2 users a personalised shopping service.
Grazia unveils iPad edition with 'game changing' shopping feature
Grazia unveils iPad edition with 'game changing' shopping feature
by John Reynolds
28 November 2012, 09:21AM
Grazia has confirmed this week's launch of its iPad edition, which will allow readers to buy products straight from its pages.
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