Friday 16 November 2012

Marketing Daily - Ex-P&G boss warns of management 'killing golden goose' of innovation. Plus ITV, Pernod Ricard, Peugeot, and your last chance to vote for Brand of the Year 2012!

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Brand of the Year 2012: LAST CHANCE TO VOTE!
Staff,
16 November 2012
 

Which brand do you think has performed best over the last 12...

Brand of the Year 2012: LAST CHANCE TO VOTE!
 
 
Ex-P&G development head warns of management 'killing golden goose'
Matthew Chapman,
16 November 2012
 

Dr Mike Addison, a former Procter & Gamble UK research and development...

Dr Mike Addison: a former Procter & Gamble UK research and development head
 
 
ITV set for first rebrand in seven years in January
Maisie McCabe,
16 November 2012
 

ITV has unveiled the new logos and branding it hopes will reinforce...

ITV: new main channel identity created by in-house team
 
 
Christmas campaigns: The key trends
Simon Kershaw,
15 November 2012
 

Major UK retail brands have rejected big-name celebrities in favour of alternative...

Christmas campaigns: The key trends
 
 
Brand should take heed of the enduring power of kindness
Nicola Kemp,
16 November 2012
 

It shouldn't take a natural disaster on the scale of a hurricane...

AT&T: responded to Hurricane Sandy crisis
 
 
Will Harris: How to make your boss like Facebook
Will Harris,
16 November 2012
 

Working for a chief executive that hates Facebook is a tricky situation,...

Will Harris: How to make your boss like Facebook
 
 
Peugeot, Honda and Selfridges back Children in Need
Matthew Chapman,
16 November 2012
 

Brands including Peugeot, Honda and Selfridges are showing support for tonight's Children...

Peugeot: rolls out Pudsey logo
 
 
Pernod Ricard signs up Jamie Cullum for music marketing activity
Gemma Charles,
16 November 2012
 

Pernod Ricard is rolling out a marketing programme for its premium Martell...

Pernod Ricard: signs jazz performer Jamie Cullum
 
 
Retailers face probe by OFT into use of online shopping data
Matthew Chapman,
16 November 2012
 

Retailers are facing a probe by the Office of Fair Trading (OFT)...

Online shopping: OFT to investigate retailers' use of shoppers' data
 
 
 
Also in the News
 
Field marketing: coping with the data deluge
Rob McLuhan,
16 November 2012
 
RB tables $1.4bn offer for US vitamin group
John Reynolds,
16 November 2012
 
UKTV's Gold kicks off experiential campaign
Maisie McCabe,
16 November 2012
 
 
 
Blogs
 
 
Building Big Data Capabilities
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
The Colour Purple
Mark Stringer
 

Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...

 
 
Helen Edwards: The BBC is insulated from reality
Helen Edwards
 

If the latest results from Primark tell you one thing, it is that consumers will reward brands that get it...

 
 
 
 
 
 
Whitepapers
 
 
Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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Account Manager / Senior Account Manager - Direct Marketing [Charity] - up to £35k, Fill Recruitment Ltd Up to £35k + benefits, East London

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