Latest news | | | | | | Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand. | | | | | | | Aviva chief marketing and communications officer Amanda Mackenzie has called on the marketing community to behave more ethically. | | | | | | | Drinkaware, the alcohol education organisation, is looking for an agency to handle its advertising business. | | | | | | | The number of employees working in advertising, media and communications agencies has risen to record levels, according to the IPA's 2012 Agency Census. | | | | | | | JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group. | | | | | | | A new approach to sustainability and achieving success on the world stage were the key themes Dame Ellen MacArthur and Sir Martin Sorrell focused on in the early morning session at the Marketing Society's Annual Conference today. | | | | | | | Downing Street has defended its plan to ban the sale of cheap alcohol amid concerns that the proposal will penalise responsible drinkers. | | | | | | | James Harding, editor of The Times, has declared there will be "more of a commercial focus" on the paper once the News Corporation empire has split into two companies. | | | | | | | Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients. | | | | Promotion:Social Media ROI: Turning Conversations Into Conversions In 2013 |
| Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December. | | | | Intelligence | | | | | | Shouldn't TV trading disputes be a thing of the past, Alasdair Reid asks | | | | | | | Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn. | | | | | | Latest jobs | | | | | | | |
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