Thursday 29 November 2012

Breaking news from Brand Republic - Heineken, Marketing Society, Drinkaware, IPA 2012 Agency Census, JWT

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Latest news
Heineken kicks off global digital pitch
Heineken kicks off global digital pitch
by Sara Kimberley
29 November 2012, 08:00AM
Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand.
Marketing Society president delivers ethics call
Marketing Society president delivers ethics call
by Alex Brownsell
28 November 2012, 02:41PM
Aviva chief marketing and communications officer Amanda Mackenzie has called on the marketing community to behave more ethically.
Drinkaware charity calls creative review
Drinkaware charity calls creative review
by Sara Kimberley
29 November 2012, 08:00AM
Drinkaware, the alcohol education organisation, is looking for an agency to handle its advertising business.
Adland staff numbers reach 52-year high
Adland staff numbers reach 52-year high
by Jeremy Lee
29 November 2012, 08:00AM
The number of employees working in advertising, media and communications agencies has risen to record levels, according to the IPA's 2012 Agency Census.
JWT scoops £20m InterContinental
JWT scoops £20m InterContinental
by Jeremy Lee
29 November 2012, 08:00AM
JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group.
Ellen MacArthur argues for 'circular economy' at Marketing Society Conference
Ellen MacArthur argues for 'circular economy' at Marketing Society Conference
by Daniel Farey-Jones
28 November 2012, 12:44PM
A new approach to sustainability and achieving success on the world stage were the key themes Dame Ellen MacArthur and Sir Martin Sorrell focused on in the early morning session at the Marketing Society's Annual Conference today.
Number 10 defends minimum pricing for alcohol
Number 10 defends minimum pricing for alcohol
by Gemma Charles
28 November 2012, 04:25PM
Downing Street has defended its plan to ban the sale of cheap alcohol amid concerns that the proposal will penalise responsible drinkers.
Times editor vows paper will have a 'more commercial focus'
Times editor vows paper will have a 'more commercial focus'
by John Reynolds
29 November 2012, 10:23AM
James Harding, editor of The Times, has declared there will be "more of a commercial focus" on the paper once the News Corporation empire has split into two companies.
Publicis backs new full-service agency
Publicis backs new full-service agency
by Ian Darby
29 November 2012, 08:00AM
Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.
Promotion:Social Media ROI: Turning Conversations Into Conversions In 2013

Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
Opinion
Agencies want to stand out, but they all look the same
Agencies want to stand out, but they all look the same
by Karen Blackett
29 November 2012, 08:00AM
ITV's resurgence should give us all cause for optimism
ITV's resurgence should give us all cause for optimism
by Jeremy Lee
29 November 2012, 08:00AM
Intelligence
Are trading rows behind us?
Are trading rows behind us?
by
29 November 2012, 08:00AM
Shouldn't TV trading disputes be a thing of the past, Alasdair Reid asks
The new rules of engagement
The new rules of engagement
by Paul Alfieri
28 November 2012, 08:30AM
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Also in the news
My Media Week: Alistair MacCallum
by Hayley Pinkerfield, 28 November 2012, 02:25PM
Why brands must deliver more than a slice of schmaltz this Christmas
by Nicola Clark, 28 November 2012, 03:30PM
TV advertising has been 'remarkably stable' says C4's Dan Brooke
by Maisie McCabe, 28 November 2012, 11:53AM
Latest Blog Entries
Should the Queen dump Fortnum & Mason over Foie Gras?
Chris Arnold, 29 November 2012
Music in the Sky
Greg Taylor, 28 November 2012
Could Twitter be deliberately exploited to promote evil?
Hugh Salmon, 28 November 2012
Helen Edwards: The importance of thinking inside the box
Helen Edwards, 28 November 2012
Reported profits: when nothing is quite as it seems
Bob Willott, 27 November 2012
2013 Outlook for Indie Agencies
Al Moffatt, President/CEO Worldwide Partners, 27 November 2012
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