Wednesday 14 November 2012

The Wall > Fuelled by GIFs Tumblr sets its sights on major UK advertisers

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Fuelled by GIFs Tumblr sets its sights on major UK advertisers
14 November 2012, 3:48PM

Tumblr is aiming to follow in the footsteps of Facebook, YouTube and Twitter with an attempt to attract UK brands, and make more money from the site. The five-year-old blogging platform, has signed up We Are Social, Poke, AKQA and Bartle Bogle Hegarty as its first UK agency partners.

The day Facebook investors have been dreading since its IPO is here
14 November 2012, 2:58PM

The day Facebook investors have been dreading since IPO is hereUSA Today notes that the day Facebook investors have been dreading since the company went public back in May has finally arrived. Today is the day when Facebook staff can sell their shares. However, initial reaction is not what markets had expected as shares in Facebook leap by more than 10%.

Why MTV doesn't play Music Videos anymore
14 November 2012, 12:53PM

Why MTV no longer plays Music Videos: if it did it would have to change its name to the "iTunes Music Store TV". So let’s get this straight. Video killed the radio star, right? Okay, and then it seems the internet, YouTube and social media combined to kill the music video or at least had a major impact on why MTV stopped playing music videos and started to seemingly broadcast nothing by reality TV. In the process it has built up a roster that includes: The Real World, MADE, Parental Control, 16 and Pregnant, Jersey Shore, Geordie Shore, Teen Mom 2, Punk’d, Savage U and Snooki & JWoww to name just ten shows.

Unhappy BBC staff urged not to air problems on Twitter and social media
14 November 2012, 10:38AM

Home of the BBC - under attack from all sides following child abuse debacleBBC staff are being urged to stop airing the corporation’s problems on Twitter and other social media by senior managers. Acting director of news Fran Unsworth sent an internal email yesterday saying: “It would be helpful if some of our problems were not played out publicly across social media and in the pages of the national press.”

R/GA and AKQA top table of most social of the digital agencies
14 November 2012, 9:40AM

Social media consultancy Sociagility has taken a look at the UK’s Top 25 digital agencies and asked the question which of them is the most social? Its Social Performance Index is the result and it compares them all to see which ones are actually using social media best to engage and interact. The thinking being that if agencies don’t use it themselves how can they sell it to clients.

Facebook is driving brands away to rival social networks, says billionaire investor
13 November 2012, 3:37PM

Mark Cuban: "Facekbook is blowing it? This is the first step"Readwrite reports on another potentially damaging problem for Facebook concerning the billionaire investor Mark Cuban airing his dissatisfaction with the social network. It has echoes of the General Motors story earlier this year. I’m sure you’ll remember when GM announced it was to cease advertising on the site, and concentrate on content, in a blow to Facebook as it headed for its IPO.

Twitter the latest Facts and Figures [infographic]
13 November 2012, 12:40PM

Twitter World: The top 5 countries with most Twitter users are: US, UK, Australia, Brazil and Canada.This is really handy. A infographic packed with Twitter statistics. Among other things it highlights the disparity between Twitter’s 500 million registered users and the 140 million active users. On top of that we have the stat that everyday Twitter picks up as many as 300,000 new visitors and one million new accounts are created.

Seven Social Media Trends for 2013
13 November 2012, 11:31AM

There are only 41 shopping days left until Christmas. Yes, really. This also means it's about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in early, here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond 'engagement'. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?

Google advertising revenue surpasses entire US print industry [print is dead]
13 November 2012, 10:05AM

Google advertising revenue surpasses US print industry [print is dead]A milestone has been passed this year in terms of the growth of digital advertising in comparison to print media. Statista has published a chart that perfectly illustrates how the market has changed in the past decade and how great the decline of print has been across the board.

Big business: Social media grows up
13 November 2012, 9:00AM

Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy. Conversations around social media have shifted. Once the domain of the pimply kid wedged in the corner between marketing and IT, it now has a seat at the directors' table and a space on the CIO or CTO's agenda.

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