Friday 30 November 2012

Marketing Daily - BT aims for brand revival with its big content gamble; plus Moët & Chandon, Zynga, Asda, and Sky

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
BT aims for brand revival with its big content gamble
David Benady,
30 November 2012
 

The telecoms brand has paid in the region of £1bn for sports...

BT aims for brand revival with its big content gamble
 
 
Moët & Chandon replaces Scarlett Johansson with Roger Federer
Nick Batten,
30 November 2012
 

Moët & Chandon, the Champagne brand, is ending its relationship with Scarlett...

Roger Federer: new Moët & Chandon brand ambassador
 
 
Facebook and Zynga loosen ties
Sarah Shearman,
30 November 2012
 

Facebook could now develop its own social games after the social network...

FarmVille: manufacturer Zynga to be free to operate as standalone games business
 
 
Asda refrains from signing up to OFT promotion principles
Matthew Chapman,
30 November 2012
 

Asda is the only major supermarket brand that has not signed up...

Asda: the only major supermarket brand that has not signed up to OFT's initiative
 
 
The Influencers: Steve Radcliffe
Noelle McElhatton,
30 November 2012
 

Great marketers stand out because of their "energies", says the leadership tutor.

Steve Radcliffe: 'what future do we want to build?'
 
 
Tech: How brands could learn from the Vikings
John V Willshire,
30 November 2012
 

Everyone involved in social networking - users, brands and the networks -...

Asos: one of the first brands in Europe to launch an integrated Facebook Store
 
 
Sky ads to launch Vauxhall digital outdoor site
Nick Batten,
30 November 2012
 

Outdoor Plus is set to launch a digital site on Vauxhall Cross...

Outdoor Plus: launches digital site on Vauxhall Cross Island
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards,
28 November 2012
 
Why Facebook is yet to crack ROI with its latest measurement tool
Sarah Shearman,
29 November 2012
 
Energy sector prepares for marketing unheaval
Matthew Chapman,
28 November 2012
 
 
 
Blogs
 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
Marketing to the Ageing Consumer
Dick Stroud
 

We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...

 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards
 

For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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