Monday, 26 November 2012

Marketing Daily - John Lewis Partnership creates customer insight director role; plus Nokia, Microsoft, Red Bull, and Currys PC World

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
John Lewis Partnership creates customer insight director role
Matthew Chapman,
26 November 2012
 

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de...

John Lewis: appoints Paul de Laat as its first customer insight director
 
 
Dunstone to bring Obama's favourite burger chain to the UK
John Reynolds,
26 November 2012
 

Sir Charles Dunstone, the founder of Carphone Warehouse, is moving into fast...

Sir Charles Dunstone: bringing Five Guys burger chain to Britain
 
 
Nokia hands head of consumer marketing role to Adam Johnson
Matthew Chapman,
26 November 2012
 

Nokia has created the new role of head of consumer marketing and...

Lumia 920: Nokia is pinning its hopes on the recently launched flagship smartphone
 
 
Top 10 Christmas ads 2012, as voted by mums
Arif Durrani,
26 November 2012
 

Schmaltzy perhaps, but this year's favourite Christmas ad is John Lewis' 'Snowmen',...

The top three Christmas ads as voted by NetMums
 
 
Microsoft plotting UK retail stores, says report
Sarah Shearman,
26 November 2012
 

Microsoft is considering the launch of retail stores in Europe, similar to...

Microsoft: unveiled its Surface range of devices earlier this year
 
 
Red Bull caps memorable 2012 with F1 win for Vettel
John Reynolds,
26 November 2012
 

Red Bull capped a memorable 2012 for the brand when its Formula...

Sebastian Vettel: Red Bull driver celebrates winning the F1 championship in Brazil
 
 
VisitBritain hands top marketing job to Croft
Loulla-Mae Eleftheriou-Smith,
26 November 2012
 

VisitBritain has promoted Joss Croft to director of marketing to drive the...

Joss Croft: promoted to the role of director of marketing at VisitBritain
 
 
Total sues YouView for trademark infringement
Maisie McCabe,
26 November 2012
 

YouView is being sued for trademark infringement by telecoms provider Total, which...

YouView: internet TV service is being sued by by telecoms provider Total
 
 
Smartphones forecast to drive £3.5bn in Christmas sales
Sarah Shearman,
26 November 2012
 

Smartphones will generate £3.5bn-worth of sales this Christmas, according to a forecast...

Smart[phones: predicted to generate £3.5bn-worth of festive sales
 
 
Promotion: How will consumer privacy change marketing in 2013?
Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here.
 
Also in the News
 
Currys PC World unveils festive idents
Matthew Chapman,
26 November 2012
 
Air New Zealand jumps on Hobbit mania with 'flying billboard'
Matthew Chapman,
26 November 2012
 
Blinkbox runs tactical Di Matteo campaign
Nick Batten,
26 November 2012
 
 
 
Blogs
 
 
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards
 

For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...

 
 
Mitt’s marketing strategy could lose you the brand race
Joe Marshall
 

Maria Dryfhout / Shutterstock.com . Obama revolutionised marketing in the campaign by using big data and targeted marketing. He...

 
 
Building Big Data Capabilities
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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