Wednesday 28 November 2012

Marketing Daily - EE set to sign tie-up with Wembley; plus Marketing Society conference, Morrisons and London & Partners

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
EE set to sign commercial tie-up with Wembley
John Reynolds,
28 November 2012
 

EE, the recently created mobile brand, is set to be the naming...

Wembley Stadium: set to sign EE as lead sponsor soon say sources
 
 
Marketing Society conference tackles emerging markets
Daniel Farey-Jones,
28 November 2012
 

The Marketing Society's Annual Conference, which this year focuses on the potential...

Johnny Hornby: CHI founding partner takes the floor
 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards,
28 November 2012
 

Forget about outside the box - easyJet has demonstrated that marketers need...

Helen Edwards: The importance of thinking inside the box
 
 
Energy sector prepares for marketing unheaval
Matthew Chapman,
28 November 2012
 

The government's edict that energy brands must simplify their price tariffs and...

Ed Davey: secretary of state for energy and climate change
 
 
Ellen MacArthur argues for 'circular economy' at Marketing Society Conference
Daniel Farey-Jones,
28 November 2012
 

A new approach to sustainability and achieving success on the world stage...

Dame Ellen MacArthur: addresses the Marketing Society Conference
 
 
London & Partners hires Oxfam marketer to lead post-Olympic strategy
Alex Brownsell,
28 November 2012
 

London & Partners, the promotional body for the capital, has hired Chris...

London & Partners: hires Chris Gottlieb
 
 
Morrisons struggles to differentiate in a crowded market
Kim Benjamin,
28 November 2012
 

Earlier this month, Morrisons, the UK's fourth-biggest supermarket by market share, posted...

Morrisons: dropped celebrities
 
 
My Secret Work Weapon: Know what you spend time on to help focus your effort
John Rudoe, director of online, Sainsbury's,
28 November 2012
 

This comes from the advice I received from Steve Kaufman, former chief...

My Secret Work Weapon: Know what you spend time on to help focus your effort
 
 
Promotion: SEO: Exploring The Opportunities For Global Growth In 2013
Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper –an ideal Christmas treat!
 
Also in the News
 
McDonald's kicks off Christmas ad campaign
Ben Bold,
27 November 2012
 
Bond girl Berenice Marlohe becomes face of Omega
Nick Batten,
27 November 2012
 
Samsung targets creative technologists in latest campaign
Sarah Shearman,
27 November 2012
 
 
 
Blogs
 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
Marketing to the Ageing Consumer
Dick Stroud
 

We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...

 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards
 

For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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