Wednesday 28 November 2012

Breaking news from Brand Republic - EE, Marketing Society conference, Grazia, Daily Mirror, JCDecaux

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Latest news
EE set to sign commercial tie-up with Wembley
EE set to sign commercial tie-up with Wembley
by John Reynolds
28 November 2012, 09:14AM
EE, the recently created mobile brand, is set to be the naming partner of Wembley Stadium.
Marketing Society conference tackles emerging markets
Marketing Society conference tackles emerging markets
by Daniel Farey-Jones
28 November 2012, 09:22AM
The Marketing Society's Annual Conference, which this year focuses on the potential of emerging markets, has opened at the Royal Opera House in London, chaired by Johnny Hornby.
Grazia unveils iPad edition with 'game changing' shopping feature
Grazia unveils iPad edition with 'game changing' shopping feature
by John Reynolds
28 November 2012, 09:21AM
Grazia has confirmed this week's launch of its iPad edition, which will allow readers to buy products straight from its pages.
Kraft and Daily Mirror ticked off for Olympic promotion
Kraft and Daily Mirror ticked off for Olympic promotion
by John Reynolds
28 November 2012, 08:00AM
Kraft Foods and the Daily Mirror have been ticked off by the advertising watchdog for a competition that ran on the Daily Mirror website earlier this year, which offered tickets to the Olympics.
JCDecaux launches M-Vision sites in shopping centres
JCDecaux launches M-Vision sites in shopping centres
by Nick Batten
28 November 2012, 09:50AM
JCDecaux is launching a network of large-format, full-motion digital screens it has dubbed 'M-Vision', in shopping centres nationwide.
Phil Wilce takes creative director role at TH_NK
Phil Wilce takes creative director role at TH_NK
by Nick Batten
28 November 2012, 10:03AM
TH_NK, the digital agency, has hired Agency Republic creative director Phil Wilce as its new creative director.
DMA issues call centre guidelines to protect dementia sufferers
DMA issues call centre guidelines to protect dementia sufferers
by Matthew Chapman
28 November 2012, 12:01AM
The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.
Promotion:Social Media ROI: Turning Conversations Into Conversions In 2013

Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
Opinion
Helen Edwards: The importance of thinking inside the box
Helen Edwards: The importance of thinking inside the box
by Helen Edwards
28 November 2012, 09:00AM
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
Think BR: The return of the community
Think BR: The return of the community
by Matthew Gidley
28 November 2012, 08:30AM
How should marketers react to the social shift towards community, asks Matthew Gidley, director of insight and strategy, Momentum UK.
Intelligence
The new rules of engagement
The new rules of engagement
by Paul Alfieri
28 November 2012, 08:30AM
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Morrisons plays catch-up
Morrisons plays catch-up
by Kim Benjamin
28 November 2012, 08:30AM
The supermarket has struggled to differentiate itself in a tough, crowded market.
Also in the news
Amazon discloses UK profits of £74m on sales of £3.35bn amid questions over tax avoidance
by Matthew Chapman, 27 November 2012, 10:50AM
Privacy groups urge Zuckerberg to withdraw Facebook changes
by Sarah Shearman, 27 November 2012, 09:38AM
Britvic profits down 19% but claims Fruit Shoot is back on track
by Loulla-Mae Eleftheriou-Smith, 27 November 2012, 02:43PM
Latest Blog Entries
Could Twitter be deliberately exploited to promote evil?
Hugh Salmon, 28 November 2012
Helen Edwards: The importance of thinking inside the box
Helen Edwards, 28 November 2012
Reported profits: when nothing is quite as it seems
Bob Willott, 27 November 2012
2013 Outlook for Indie Agencies
Al Moffatt, President/CEO Worldwide Partners, 27 November 2012
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton, 27 November 2012
Marketing to the Ageing Consumer
Dick Stroud, 27 November 2012
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