| PeerReach looks to add some clout to social data | | 23 November 2012, 1:31PM |  Journalists, businesses, sports stars, musicians are all competing for social media influence. All that’s before the rest of us try and add our expertise. This all adds to a lot of noise on social media, and it can be hard to know initially who to take seriously.
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| Ricky Hatton hits back via Twitter | | 23 November 2012, 11:45AM |  This weekend boxer Ricky Hatton will return to the ring for the first time in three years, taking on Yvacheslav Senchenko in his home town of Manchester on Saturday night. When he does so, he will become the first UK athlete to compete in a major live televised sports event with his Twitter handle on his kit.
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| How branded content is evolving [infographic] | | 23 November 2012, 11:30AM |  With branded content being a constant topic of conversation in 2012, certainly as far as the last six months were concerned, this is a timely infographic from the Content Marketing Association. It takes a look at how branded content has and is evolving. In a year, it is estimated that a consumer has over 379,000 brand experiences; in fact on a typical journey to work the average person can expect to interact with 170 brands with all of them competing fiercely for one thing: consumer attention.
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| The future of loyalty is mobile | | 23 November 2012, 2:38AM |  Twenty-three percent of the top 100 brands enable consumer outreach and engagement via mobile and social networks using phones, smartphones and tablets, according to a new report from Brand Keys.
Apple and Amazon dominate. You have to go to number 12 on the list before you are not dealing with a tech brand that has a natural fit into mobile.
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| Did Hurricane Sandy outage show Tumblr is the future of publishing? | | 22 November 2012, 2:37PM |  When hurricane Sandy flooded an ISP server basement with five feet of water, it brought down Gawker Media, BuzzFeed and The Huffington Post.
The sites couldn't just wait for everything to come back online, so they built Tumblr backup sites instead:
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| The future of TV: On-demand versus on-content | | 22 November 2012, 1:30PM |  Last month, Lord Sugar spoke candidly about his vision for the future of the TV industry at an exclusive event in London organised by ISBA. During his speech Sugar said that the "bare bones of a revolution in TV" had been formed and how he could imagine a future in which consumers had access to "infinite" channels and providers could set up their own channels for as little as £50,000.
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| The growth of social networks [infographic] | | 22 November 2012, 12:36PM |  For many, using the Internet means being on a social network, and with the rise of web connected smartphones we have never been more able to share our daily goings on.
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| The true DNA of sports fan-ship | | 22 November 2012, 11:23AM |  If you ask a sports fan what they love most about being a fan their answers may surprise you.
You would expect an Arsenal supporter to say the only thing that matters is Arsenal, whether they can ever replace Van Persie and if they will finish fourth this season. Ask a TwentyTwenty cricket fan leaving the Oval and you'd expect an answer that was primarily about… well, cricket.
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