| Facebook creates cookie to improve its Ad Tracking | | 21 November 2012, 3:49PM |  It is essential for brands to know the ROI of what they spend on advertising. Technology and social should make this easier by tracking clicks and so forth, but the science is not yet perfect. More importantly, people may be prompted to take an action or make a purchase because they saw something, although they didn’t both to click on it.
| | | | Tweets drive users to retail websites, and makes them more likely to buy [Survey] | | 21 November 2012, 2:38PM | 
A survey by Twitter and Compete has shown that people exposed to brands via Twitter are more likely to make online purchases. The report says: "Overall, Twitter users are heavy online retail shoppers and buyers. Additionally, the more Tweets that Twitter users see, the more likely they are going to buy. This provides support to the hypothesis that Tweet exposure is a driver of purchase activity."
| | | | Building a branded online community: a long-term project | | 21 November 2012, 1:12PM | Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands - you're incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset - but, with time and effort, can become thriving communities.
| | | | How shoppers use their mobile [infographic] | | 21 November 2012, 12:30PM |  Nice infographic here that looks at how shoppers use their mobile phone as they increasingly become a very handy shopping companion. While mobile commerce is still relatively small massive growth is expected in the the next three years. In the US alone the market is set to grow by 362% by 2015.
| | | | Twitter to give $1 million dollars to small businesses for #SmallBizSat | | 21 November 2012, 10:45AM |  Yesterday Twitter announced that is will be giving $100 in free credits to the first 10,000 American small businesses that apply and are eligible. When they ran a similar scheme with American Express back in February, they brought thousands of news businesses into their advertising products.
| | | | | | | | | | John McAfee blogs while on the run | | 20 November 2012, 3:37PM | 
What do you do if you are a famous tech entrepreneur who is on the run from allegations of murder? Start a blog, of course. John McAfee, the man behind the eponymous anti-virus software, has started a blog from Belize, where he is currently fleeing murder allegations. The website is called The Hinterland, and is at http://www.whoismcafee.com.McAfee says he is launching his blog to get his story out.
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Facebook appear to be testing out some new features to keep users engaged. 
The 'second screen' is becoming a hugely important concept in both television and marketing. Almost every piece of ‘event television’ is now accompanied with a hashtag and people commenting live on what they are watching. Conversations around the adverts in between are just as active.
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