Wednesday 21 November 2012

The Wall > Facebook creates cookie to improve its Ad Tracking

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Facebook creates cookie to improve its Ad Tracking
21 November 2012, 3:49PM

Facebook is improving its ad tracking technologyIt is essential for brands to know the ROI of what they spend on advertising. Technology and social should make this easier by tracking clicks and so forth, but the science is not yet perfect. More importantly, people may be prompted to take an action or make a purchase because they saw something, although they didn’t both to click on it.

Tweets drive users to retail websites, and makes them more likely to buy [Survey]
21 November 2012, 2:38PM

A survey shows that Twitter users are more likely to make online purchases.

A survey by Twitter and Compete has shown that people exposed to brands via Twitter are more likely to make online purchases. The report says:

"Overall, Twitter users are heavy online retail shoppers and buyers. Additionally, the more Tweets that Twitter users see, the more likely they are going to buy. This provides support to the hypothesis that Tweet exposure is a driver of purchase activity."

Building a branded online community: a long-term project
21 November 2012, 1:12PM

Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands - you're incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset - but, with time and effort, can become thriving communities.

How shoppers use their mobile [infographic]
21 November 2012, 12:30PM

Nice infographic here that looks at how shoppers use their mobile phone as they increasingly become a very handy shopping companion. While mobile commerce is still relatively small massive growth is expected in the the next three years. In the US alone the market is set to grow by 362% by 2015.

Twitter to give $1 million dollars to small businesses for #SmallBizSat
21 November 2012, 10:45AM

Twitter is giving away credits for its advertising products to small businesses.Yesterday Twitter announced that is will be giving $100 in free credits to the first 10,000 American small businesses that apply and are eligible. When they ran a similar scheme with American Express back in February, they brought thousands of news businesses into their advertising products.

Social Media Strategy: Many people retweet links without reading them [infographic]
21 November 2012, 9:30AM

Twitter: Better strategies to win Retweets of your tweetsMore useful research here from Dan Zarrella who has previously looked at ‘How to get more clicks on Twitter’, more effective ways to Tweet and looked at how question and exclamation marks don't work very well when it comes to 140 characters. His latest research looks at the levels of engagement we think we are getting when we see our Tweets being retweeted.

Facebook is testing Upcoming Events, and Recently Released Albums features
21 November 2012, 8:00AM

Facebook are testing some new featuresFacebook appear to be testing out some new features to keep users engaged. According to The Next Web these are Upcoming Events and Recently Released Albums. Both will appear in the News Feed.

John McAfee blogs while on the run
20 November 2012, 3:37PM

What do you do if you are a famous tech entrepreneur who is on the run from allegations of murder? Start a blog, of course.

John McAfee, the man behind the eponymous anti-virus software, has started a blog from Belize, where he is currently fleeing murder allegations. The website is called The Hinterland, and is at http://www.whoismcafee.com.McAfee says he is launching his blog to get his story out.

Black Friday adverts prompt social media buzz, but are TV adverts really driving the conversation?
20 November 2012, 1:31PM

There are lots of social media conversations prompted by holiday season adverts.The 'second screen' is becoming a hugely important concept in both television and marketing. Almost every piece of ‘event television’ is now accompanied with a hashtag and people commenting live on what they are watching. Conversations around the adverts in between are just as active.

Why it pays to integrate mobile to marketing campaigns - 5 Things mobile campaigns need
20 November 2012, 11:30AM

Mobile has been hailed as marketing's Next Big Thing for at least five years. But finally, mobile really is coming into its own. The ubiquity of 3G and advent of 4G, coupled with a boom in smartphones (and, more recently, tablets), mean mobile is ready to earn its marketing stripes.

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