| John McAfee blogs while on the run | | 20 November 2012, 3:37PM | 
What do you do if you are a famous tech entrepreneur who is on the run from allegations of murder? Start a blog, of course. John McAfee, the man behind the eponymous anti-virus software, has started a blog from Belize, where he is currently fleeing murder allegations. The website is called The Hinterland, and is at http://www.whoismcafee.com.McAfee says he is launching his blog to get his story out.
| | | | | | | | | | The Whirlwind of Social Media: Does social actively change the way news stories unfold? | | 20 November 2012, 9:30AM |  Superstorm Sandy and President Obama's re-election are two of the biggest stories to have dominated social media in the past few weeks. In both cases, Twitter acted as a platform from which to gain breaking news ahead of the curve, as well as the usual avenue for thought trails aired the world over. Joan Collins expressed her sheer devastation following Bloomingdale's temporary closure during the storm, while the presidential campaign engaged voters through excessive tweeting, hash tags, liking and sharing. The increasing impact of social networking is obvious.
| | | | Mattel pops up with mobile virtual xmas store | | 20 November 2012, 3:37AM |  It's the holidays and the mobile wallet is getting fat. In the US Walmart and Mattel have come up with a very cool mobile enabled virtual store marketing campaign.
The brands have created a series of ground breaking virtual stories that people can look at, pick a product they want and scan the QR code that matches their chosen product into their mobile and then pay for it. It even gets delivered free to your door.
| | | | | | | Nicki Minaj uses Twitter and YouTube fans to promote perfume and awards success | | 19 November 2012, 12:35PM |  Rapper Nicki Minaj has always been fantastic at engaging her fans on various forms of social media, notably Twitter, where she is followed by legions of devoted Barbz.
Minaj has nearly 15 million followers on Twitter, so it shouldn't be any surprise that when she wanted to launch her new product, a perfume called "Pink Friday," she went straight to the front page of YouTube with the advert, before the television:
| | | | | | | HTML5 vs apps: Brands and mobile | | 19 November 2012, 10:00AM |  Whilst the consumer market embraces the smartphone and mobile web it seems that demand and uptake levels have overtaken most industries ability to deliver mobile information effectively.
Foresee's mCommerce report shows that many large web retailers mobile experience is still lacking when compared to their online capabilities. Even more damning is the IABs multi-screen marketer's report; that lists customer dissatisfaction with mobile sites and apps at over 70%. This is bad news for businesses – 57% of consumers will not recommend a business with a poorly designed mobile site and 40% will move to a competitor's site after a bad mobile experience.
| | | | Do you want to live forever? Well now you can... in the digital afterlife | | 19 November 2012, 9:00AM |  The effect of the digital space, on our perception of death and our own mortality has been profound. The line between life and death has been become blurred, more than ever before. From time immemorial, men and women have sought incessantly but unsuccessfully, to extend their lives beyond their brief allotted time on our mortal coil. Many of us are compelled to act in certain ways or create memorable things, in order that we will be remembered.
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The 'second screen' is becoming a hugely important concept in both television and marketing. Almost every piece of ‘event television’ is now accompanied with a hashtag and people commenting live on what they are watching. Conversations around the adverts in between are just as active.
The case of wrongful accusations against 
After a tough introduction to life as a public company, Facebook is determinedly looking at ways to boost revenue, particularly in the critical mobile space. Having turned on carrier billing in the UK, US and Germany, they have today put the service live in France.
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