| A Twitter infographic: Learn to Tweet smarter, not harder [infographic] | | 28 November 2012, 3:54PM |  If there was ever an infographic that could be stuck on the wall (of this Wall) in the office this is it. It is a reminder than when it comes to Twitter what matters most is how you use it rather than the fact that you use it all. Twitter has proved a let down for many brands. Not because it is a poor platform, it isn’t. But because it is not being used well. So take a minute and look over the tips here and remember three key tenets for using the microblogging platform: engage, provide value and be fresh. It is short, but some of what it talks about is invaluable to any brand using Twitter.
| | | | Twitter CEO Dick Costolo on how it reinvented the 'Agora': the Digital Town hall | | 28 November 2012, 1:12PM |  Interesting speech here by Twitter CEO Dick Costolo, speaking recently at the University of Michigan, where he makes his case about how Twitter unlike previous generations of technology (okay Google) hasn’t been the same disintermediating or disruptive force on traditional media, but rather one that has worked in the opposite way. Not a force pushing apart, but one that brings together.
| | | | Now is not the time for agencies to race into SEO sabotage | | 28 November 2012, 12:04PM |  Google's Webmaster Tools are currently experiencing quite a serious security issue.
The flaw was identified by Dave Naylor and seems to allow agencies or freelancers who were previously approved to access brands' Webmaster Consoles to re-approve themselves and take action.
| | | | | | | Can social media be used to predict the X Factor Winner? | | 28 November 2012, 9:54AM |  At Brandwatch we’ve decided to turn our hand to a little online palm reading. With three weeks to go before the X Factor final, we wanted to see if we could predict the final results. Even if you're not hooked on James Arthur, read on; you might just get some ideas for how to use a social media to benchmark and predict your brand's success.
| | | | Effective mobile ads means going native | | 27 November 2012, 3:28PM |  It seems like we have been at the tipping point of mobile advertising becoming a serious player to marketers for a long time, but the latest figures from our good friends at the IAB and PWC should give us all some serious food for thought. We learnt that mobile advertising has continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012.
| | | | Google's sinister new project gamifies data mining | | 27 November 2012, 2:53PM |  Google has launched a fascinating, and controversial, project - an augmented reality game called Ingress. In it, Android device users move through the real world collecting pockets of energy, which can then be applied, to real quests in the free game.
| | | | The growth of the Top 20 Social Networks [infographic] | | 27 November 2012, 9:59AM |  Interesting infographic here from Silverpop charting the user growth of the current top 20 social networks. As well as providing a snapshot of their current standings in terms of numbers, it also picks out the importance of long term growth for the survival of a social network.
| | | | | | | Twitter says g'day to Australia | | 26 November 2012, 4:24PM |  Twitter looks to be expanding into Australia, as it begins meetings with key bloggers, celebrities, and high profile sports men and women in Sydney and Melbourne. Some news sources believe that the office in Australia could be opened in time for Christmas next year.
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