Marketing Daily - Facebook launches new tool to "help marketers track ROI"; plus Cillit Bang, Churchill, British Airways, and Ikea

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing November 2012   Latest News   Facebook to launch advertising ROI tool Sarah Shearman, 19 November 2012   Facebook is testing a tool that it claims will help marketers track...     Cillit Bang puts Barry Scott back on TV in £5m push Loulla-Mae Eleftheriou-Smith, 19 November 2012   Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning...     Churchill drops Martin Clunes after driving ban Daniel Farey-Jones, 19 November 2012   Churchill Insurance has dropped Martin Clunes as the face of its ads...     Vodafone pushes Red Hot renting service with Yoda Matthew Chapman, 19 November 2012   Vodafone has launched a multi-million pound campaign that features Yoda teaching a...     British Airways apologises for offensive tweet Loulla-Mae Eleftheriou-Smith, 19 November 2012   British Airways has issued an apology to consumers through its Twitter account...     Transport for London ads warn against taking illegal minicabs Gemma Charles, 19 November 2012   Transport for London (TfL) has launched a campaign to highlight the dangers...     Ikea admits using political prisoners to help make its products John Reynolds, 19 November 2012   Ikea's brand could take a hit after the Swedish retailer admitted that...     Promotion: Gain an edge with 2012’s hottest search, social and mobile trends BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. Promotion: How will consumer privacy change marketing in 2013? BR Insight webcast live on 27th November at 3pm GMT. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Secure your free place now.   Also in the News   Complaints over Morrisons and Boots ads level off Matthew Chapman, 19 November 2012   Asos attacks Christmas clichés in menswear ad Sarah Shearman, 19 November 2012       Blogs     Building Big Data Capabilities Brand Learning   This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....     It’s Not The Real Thing: Coke can have content but not Journalism Unofficial Partner   Some of the things we read in the papers is news. The rest – the majority – just looks...     Every day is whisky day Jonathan Weeks   Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...     The Colour Purple Mark Stringer   Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...     Helen Edwards: The BBC is insulated from reality Helen Edwards   If the latest results from Primark tell you one thing, it is that consumers will reward brands that get it...             Whitepapers     Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013 (Webcast)   As the dust settles on a volatile year for digital marketing, with new c...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)   The majority of purchases start online today and it’s a given fact...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...         Junior Technical Digital Executive, Propel £18000 - £25000 per annum + £18k - £25k + GREAT Benefits!, London Fundraising Campaign Development Manager, Save the Children £34,000 - £37,500, London, Farringdon Account Manager - Shopper Marketing - London - £25k, Source £25000 - £30000 per annum, London Product Manager - Interim, Veritas Partnership Ltd to £40000 + benefits, Home Counties Search & Biddable Display Manager, Propel £35000 - £40000 per annum + 10% bonus & benefits, London Senior Campaign Manager / Campaign Optimiser (Ad Operations), Propel £40000 - £50000 per annum + benefits & bonus, London Senior Account Manager - £35k - Integrated / BTL - [Promotional] Superb Agency!, Fill Recruitment Ltd Up to £35k + excellent benefits!, Central London Digital Senior Account Manager / Junior Account Director - Global account - London Agency, Fill Recruitment Ltd Up to £42k, East London Account Director [New Business] - South West London - £50k + bonus and excellent benefits, Fill Recruitment Ltd £50K plus bonus and benefits, West London Display Account Executive, Firebrand London Up to £24,000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ▼  November (144) The Wall > Connected TVs - the natural home for br... 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