Monday 19 November 2012

Marketing Daily - Facebook launches new tool to "help marketers track ROI"; plus Cillit Bang, Churchill, British Airways, and Ikea

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Facebook to launch advertising ROI tool
Sarah Shearman,
19 November 2012
 

Facebook is testing a tool that it claims will help marketers track...

Facebook: rolls out ROI tool
 
 
Cillit Bang puts Barry Scott back on TV in £5m push
Loulla-Mae Eleftheriou-Smith,
19 November 2012
 

Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning...

Cillit Bang: Barry Scott returns to star in campaign for cleaning brand
 
 
Churchill drops Martin Clunes after driving ban
Daniel Farey-Jones,
19 November 2012
 

Churchill Insurance has dropped Martin Clunes as the face of its ads...

Martin Clunes: in 2012 Churchill insurance campaign
 
 
Vodafone pushes Red Hot renting service with Yoda
Matthew Chapman,
19 November 2012
 

Vodafone has launched a multi-million pound campaign that features Yoda teaching a...

Vodafone: Yoda returns to promote Red Hot
 
 
British Airways apologises for offensive tweet
Loulla-Mae Eleftheriou-Smith,
19 November 2012
 

British Airways has issued an apology to consumers through its Twitter account...

British Airways: apologises on Twitter
 
 
Transport for London ads warn against taking illegal minicabs
Gemma Charles,
19 November 2012
 

Transport for London (TfL) has launched a campaign to highlight the dangers...

TfL: latest campaign warns against using illegal minicabs
 
 
Ikea admits using political prisoners to help make its products
John Reynolds,
19 November 2012
 

Ikea's brand could take a hit after the Swedish retailer admitted that...

Ikea: admits political prisoners helped make some of its products in the 1980s
 
 
Promotion: Gain an edge with 2012’s hottest search, social and mobile trends
BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now.
Promotion: How will consumer privacy change marketing in 2013?
BR Insight webcast live on 27th November at 3pm GMT. Learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance. Secure your free place now.
 
Also in the News
 
Complaints over Morrisons and Boots ads level off
Matthew Chapman,
19 November 2012
 
Asos attacks Christmas clichés in menswear ad
Sarah Shearman,
19 November 2012
 
 
 
Blogs
 
 
Building Big Data Capabilities
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
It’s Not The Real Thing: Coke can have content but not Journalism
Unofficial Partner
 

Some of the things we read in the papers is news. The rest – the majority – just looks...

 
 
Every day is whisky day
Jonathan Weeks
 

Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...

 
 
The Colour Purple
Mark Stringer
 

Following a four-year court battle with competitors, Cadbury recently won the right to trademark the purple it uses across the...

 
 
Helen Edwards: The BBC is insulated from reality
Helen Edwards
 

If the latest results from Primark tell you one thing, it is that consumers will reward brands that get it...

 
 
 
 
 
 
Whitepapers
 
 
Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Junior Technical Digital Executive, Propel £18000 - £25000 per annum + £18k - £25k + GREAT Benefits!, London

Fundraising Campaign Development Manager, Save the Children £34,000 - £37,500, London, Farringdon

Account Manager - Shopper Marketing - London - £25k, Source £25000 - £30000 per annum, London

Product Manager - Interim, Veritas Partnership Ltd to £40000 + benefits, Home Counties

Search & Biddable Display Manager, Propel £35000 - £40000 per annum + 10% bonus & benefits, London

Senior Campaign Manager / Campaign Optimiser (Ad Operations), Propel £40000 - £50000 per annum + benefits & bonus, London

Senior Account Manager - £35k - Integrated / BTL - [Promotional] Superb Agency!, Fill Recruitment Ltd Up to £35k + excellent benefits!, Central London

Digital Senior Account Manager / Junior Account Director - Global account - London Agency, Fill Recruitment Ltd Up to £42k, East London

Account Director [New Business] - South West London - £50k + bonus and excellent benefits, Fill Recruitment Ltd £50K plus bonus and benefits, West London

Display Account Executive, Firebrand London Up to £24,000 per annum, London

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