Marketing Daily - Topical and tactical: the rise of the 'newsjacking' ad campaign. Plus Emirates Airlines, Tango, Comet, and Apple

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing November 2012   Latest News   Topical and tactical: the rise of the 'newsjacking' ad campaign Jane Simms, 23 November 2012   A growing number of brands are trying to use tactical campaigns to...     Clearcast forces SodaStream to pull 'denigrating' ad Loulla-Mae Eleftheriou-Smith, 23 November 2012   SodaStream has been forced to pull the TV ad from its £11m...     Arsenal signs £150m shirt and stadium deal with Emirates Ben Bold, 23 November 2012   Arsenal Football Club has announced the renewal of its shirt and stadium...     Tango shower gels set to hit shelves in New Year Loulla-Mae Eleftheriou-Smith, 23 November 2012   Tango, the Britvic owned soft-drink, has moved into the FMCG sector with...     Comet receives seven-figure bid to keep brand alive online Matthew Chapman, 23 November 2012   John Roberts, the founder of Appliances Online, has revealed that Comet could...     Apple's lead comes under threat Kim Benjamin, 23 November 2012   It revived the market with the iPad, but can it fend off...     Coke enters F1 with Lotus sponsorship Loulla-Mae Eleftheriou-Smith, 23 November 2012   Coca-Cola is entering Formula 1 with a multi-year sponsorship of the Lotus...     John Lewis extends Christmas ad campaign with book launch Matthew Chapman, 23 November 2012   John Lewis is launching a book that tells the story of the...     Guru: Coping with the decline of your business model Mhairi McEwan, 23 November 2012   The destruction of a company's traditional business models causes a variety of...     Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum 23 November 2012   Tax issues have created a wave of negative publicity for Amazon, Google...     Promotion: How will consumer privacy change marketing in 2013? Learn how effective privacy can help engage visitors and drive conversions whilst still ensuring compliance. To secure your free place to this webcast, streaming live on 27th November, click here.   Also in the News   Tech: The Internet of Things John V Willshire, 23 November 2012   Twickenham to be 'most technologically advanced' stadium in Europe Ben Bold, 23 November 2012   Farfetch rolls out 'pass the parcel' Christmas digital activity Gemma Charles, 23 November 2012   Which bread brand is most prominent online? Brand barometer Gemma Charles, 23 November 2012       Blogs     Helen Edwards: Is Apple facing a crisis of confidence? Helen Edwards   For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...     Mitt’s marketing strategy could lose you the brand race Joe Marshall   Maria Dryfhout / Shutterstock.com . Obama revolutionised marketing in the campaign by using big data and targeted marketing. He...     Building Big Data Capabilities Brand Learning   This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global experts in transforming Marketing Capabilities....     It’s Not The Real Thing: Coke can have content but not Journalism Unofficial Partner   Some of the things we read in the papers is news. The rest – the majority – just looks...     Every day is whisky day Jonathan Weeks   Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers, writes...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)   As the dust settles on a volatile year for digital marketing, with new c...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)   The majority of purchases start online today and it’s a given fact...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...         Account Manager, Surrey, £25k, Blue Skies Marketing Recruitment £25000 per annum, Surrey Senior Account Director, up to £55k, The Industry Club London Ltd Up to £55k, West London Brand Director - Online, Michael Page Digital £80000 to £95000 per annum, London Online Marketing Executive, Michael Page Digital £25000 to £30000 per annum, London Marketing Manager, Huntress Group £38000 - £40000 per annum, City of London TV & Digital Advertising Sales Assistant, Sky Competitive salary & excellent benefits, Manchester Online Marketing Manager (Display), Michael Page Agency £28000 to £35000 per annum, South East London Integrated Account Executive, Michael Page Agency £18000 to £21000 per annum, Manchester Project Manager, Daniel Marks London £25-35K + Benefits., London Web Designer, Blue Skies Marketing Recruitment £20000 to £25000 per annum, Surrey     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ▼  November (144) The Wall > Connected TVs - the natural home for br... 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