Thursday 29 November 2012

Marketing Daily - P&G scoops Brand of the Year 2012 award; plus Aviva, Facebook, Nissan, and Intel

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
P&G scoops Brand of the Year award
Noelle McElhatton,
29 November 2012
 

Procter & Gamble has won The Marketing Society's 2012 Brand of the...

Brand of the Year 2012: P&G's UK marketing boss Roisin Donnelly (centre) pics up the award
 
 
Marketing Society president delivers ethics call
Alex Brownsell,
28 November 2012
 

Aviva chief marketing and communications officer Amanda Mackenzie has called on the...

Amanda Mackenzie: Marketing Society president
 
 
Marketing 'to blame' for lack of trust in banks
Alex Brownsell,
29 November 2012
 

Senior banking executives have argued that marketing is to blame for the...

Banking: marketing is to blame for lack of consumer trust conference is told
 
 
Why Facebook is yet to crack ROI with its latest measurement tool
Sarah Shearman,
29 November 2012
 

Proving return on investment has long cast a shadow over Facebook, as...

Facebook: launches new ROI tool
 
 
Why brands must deliver more than a slice of schmaltz this Christmas
Nicola Kemp,
28 November 2012
 

Retailers splurging on festive advertising makes Christmas the UK's answer to the...

Why brands must deliver more than a slice of schmaltz this Christmas
 
 
Number 10 defends minimum pricing for alcohol
Gemma Charles,
28 November 2012
 

Downing Street has defended its plan to ban the sale of cheap...

Alcohol: set to be sold at no less than 45p per unit
 
 
Prostate Cancer UK seeks to 'save the man' with regular donations
Matthew Chapman,
29 November 2012
 

Prostate Cancer UK has launched a "save the man" regular donation product...

Prostate Cancer UK: 'save the man' campaign
 
 
Nissan appoints new UK marketing director
Alex Brownsell,
28 November 2012
 

Nissan has appointed Guillaume Masurel as its new UK marketing director, following...

Nissan: appointed Guillaume Masurel as new UK marketing director
 
 
Champions of Design: TAG Heuer
Staff,
28 November 2012
 

A track record of innovation and quality underpins the watchmaker's status as...

Champions of Design: TAG Heuer
 
 
Promotion: SEO: Exploring The Opportunities For Global Growth In 2013
Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper –an ideal Christmas treat!
 
Also in the News
 
Anomaly London hires Ben Moore
Anne Cassidy,
29 November 2012
 
Intel seeks to differentiate ultrabooks from tablets with content creation drive
Matthew Chapman,
28 November 2012
 
Which hand-cream brand is most prominent online? Brand barometer
Gemma Charles,
29 November 2012
 
 
 
Blogs
 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
Marketing to the Ageing Consumer
Dick Stroud
 

We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...

 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
Helen Edwards: Is Apple facing a crisis of confidence?
Helen Edwards
 

For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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Brand Manager, Ashwood Associates Competitive salary & benefits, London

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Account Director - Retail up to £55k, Network Recruitment £45000 - £55000 per annum, London

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