Monday 12 November 2012

Campaign Daily Fix - Morrisons, Publicis, GoCompare, Golley Slater, Age UK

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Latest News
Morrisons avoids 'perfect' Christmas cliché with surreal ad
by Matthew Chapman,
12 November 2012, 09:10AM
Morrisons avoids 'perfect' Christmas cliché with surreal ad
Morrisons is avoiding using the cliché of the "picture-perfect day" for its Christmas campaign, with a surreal TV ad dramatising a mum's hard work including eye-catching scenes such as wrestling a turkey.
Publicis Groupe hails "spectacular growth" of 7% in October
by Arif Durrani,
12 November 2012, 09:53AM
Publicis Groupe hails
Publicis Groupe has reported "spectacular growth" of 7% for organic revenues in October, driven by the US, fast growing markets and digital, representing a welcome recovery from its "brutal and unexpected" falls in ad spend in its third quarter.
Louis Spence gags Gio in GoCompare's festive spot
by Sarah Shearman,
12 November 2012, 11:40AM
Louis Spence gags Gio in GoCompare's festive spot
Louis Spence, the 'Dancing On Ice' judge, saves the nation from listening to Gio Compario, GoCompare's operatic brand character, perform his signature song, in the price comparison site's Christmas ad.
Golley Slater London hires creative heads
by Nick Batten,
12 November 2012, 12:10PM
Golley Slater London hires creative heads
Golley Slater London has appointed Brian Storey and Xanthos Christodoulou to head its creative department after the merger of Wand, the pair's independent shop, into the agency.
Age UK to run thermal cover wrap for Telegraph magazine
by Maisie McCabe,
12 November 2012, 12:52PM
Age UK to run thermal cover wrap for Telegraph magazine
Age UK is to use a thermal cover wrap around the Telegraph magazine on Saturday (17 November) to demonstrate how donations can help the charity keep older people warm this winter.
Latest Work
Blinkbox 'launch campaign' by Karmarama
12 November 2012, 10:23AM
Blinkbox 'launch campaign' by Karmarama
Tesco's movie and TV streaming service Blinkbox is to launch its first TV campaign this week.
Freeview 'festive campaign' by Leo Burnett
08 November 2012, 02:37PM
Freeview 'festive campaign' by Leo Burnett
Freeview, the digital television service, has launched a new campaign for the festive season, dramatizing the benefits of using a Freeview+ box.
RAC 'don't let winter catch you out' by BBH
08 November 2012, 08:00AM
RAC 'don't let winter catch you out' by BBH
Bartle Bogle Hegarty has created its first work for the RAC, the breakdown services company, since picking up the business this summer.
Very.co.uk 'style superhero' by St Luke's
08 November 2012, 08:00AM
Very.co.uk 'style superhero' by St Luke's
Very.co.uk has launched its Christmas ad starring its brand ambassadors Fearne Cotton and Holly Willoughby.
HTC 'Miami bass project' by Mother
08 November 2012, 08:00AM
HTC 'Miami bass project' by Mother
HTC has launched the next stage of its "as recommended by" campaign with a film highlighting the audio and video credentials of its new One X+ handset.
Also in the News
Apple and HTC end legal wrangling over patents
by Matthew Chapman, 12 November 2012, 12:16PM
Wrigley appoints Pamela Bowyer-Nye as UK and Ireland marketing director
by John Reynolds, 12 November 2012, 11:33AM
Mail titles target home movers with free copies
by Daniel Farey-Jones, 12 November 2012, 11:11AM
Sainsbury's first post-Jamie Christmas ad to focus on small moments
by Matthew Chapman, 12 November 2012, 09:43AM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
Blogs
Rick Waghorn Re-inventing advertising, one parish at a time
Rick Waghorn, 12 November 2012, 10:11AM
Andy Nairn TV is an active medium
Andy Nairn, 12 November 2012, 9:11AM
Ines Nadal Instagraming our lives
Ines Nadal, 09 November 2012, 8:11AM
Andy Nairn Why content kills creativity
Andy Nairn, 06 November 2012, 12:11PM
Dave Trott THE BRIEF IS FOR CLIENTS. THE ADS ARE NOT.
Dave Trott, 06 November 2012, 8:11AM
Shaun Varga Why creative agencies need a sex change to win business
Shaun Varga, 05 November 2012, 2:11PM
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