Tuesday 20 November 2012

Digital AM - Big Brother, Google, Warner Bros, RKCR/Y&R, Microsoft

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Digital AM
Latest news
C5 rapped over Big Brother Facebook voting app
C5 rapped over Big Brother Facebook voting app
by Maisie McCabe
19 November 2012, 04:45PM
Channel 5 has been rapped by broadcasting regulator Ofcom for the failure of its 'Big Brother' Facebook voting app and for not reprimanding a housemate forcefully enough after an incident of bullying.
Google appoints new European consumer marketing head
Google appoints new European consumer marketing head
by Sarah Shearman and Matthew Chapman
20 November 2012, 08:00AM
Google has promoted Alice Mansergh to its top European consumer marketing role, with her predecessor, Obi Felten, taking up a new job within the company's US team.
Warner Bros appoints TH_NK for digital strategy
Warner Bros appoints TH_NK for digital strategy
by Sarah Shearman
20 November 2012, 11:35AM
Warner Bros, the Hollywood film studio, has appointed TH_NK as its lead digital strategy agency in the UK.
RKCR/Y&R entices tech start-ups into collaborative project
RKCR/Y&R entices tech start-ups into collaborative project
by Loulla-Mae Eleftheriou-Smith
20 November 2012, 09:52AM
Rainey Kelly Campbell Roalfe/Y&R has invited three digital and tech start-ups to take up temporary residence in the agency in return for collaboration on projects across the agency's accounts.
Microsoft mobile ads to star The Hobbit characters
Microsoft mobile ads to star The Hobbit characters
by Matthew Chapman
20 November 2012, 08:00AM
Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for its Windows Phone 8 operating system, after securing a partnership with Warner Bros.
Vodafone pushes Red Hot renting service with Yoda
Vodafone pushes Red Hot renting service with Yoda
by Matthew Chapman
19 November 2012, 12:03PM
Vodafone has launched a multi-million pound campaign that features Yoda teaching a man how to be patient, as part of an ad pushing the brand's new leasing service.
Think BR: The demise of reading and the rise of content snackers
Think BR: The demise of reading and the rise of content snackers
by Tunde Cockshott
20 November 2012, 08:30AM
Are young people losing the love of reading, asks Tunde Cockshott, creative consultant, Amaze.
Asos attacks Christmas clichés in menswear ad
Asos attacks Christmas clichés in menswear ad
by Sarah Shearman
19 November 2012, 12:09PM
Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.
Blue Rubicon grabs Hill & Knowlton's Tech City brief
Blue Rubicon grabs Hill & Knowlton's Tech City brief
by John Owens
20 November 2012, 09:30AM
Blue Rubicon has been called in to help promote the UK's answer to Silicon Valley, PRWeek understands.
Also in the news
British Airways apologises for offensive tweet
by Loulla-Mae Eleftheriou-Smith, 19 November 2012, 09:22AM
Last week's most read stories in advertising, marketing, media and PR
by Daniel Farey-Jones, 18 November 2012, 06:00PM
Campaign Viral Chart: John Lewis's journey racks up 184,000 shares
by Ben Hall, 16 November 2012, 11:00AM
From the blogs
Why it pays to integrate mobile to marketing campaigns - 5 Things mobile campaigns need
Mark Cluer
20 November 2012, 11:30AM
3D Photo Booth
Greg Taylor
20 November 2012, 10:51AM
The Whirlwind of Social Media: Does social actively change the way news stories unfold?
Lizzie Wood
20 November 2012, 9:30AM
SEMI-SEMIOTICS
Dave Trott
20 November 2012, 8:43AM
Loyalty's future is mobile
Chris J Reed
20 November 2012, 4:04AM
Promotion: Gain an edge with 2012’s hottest search, social and mobile trends
BR Insight webcast live on 21st November at 3pm GMT. Hear from the head of digital marketing of Just-Eat. Secure your free place now. here
 
Latest Blog Entries
3D Photo Booth
Greg Taylor, 20 November 2012
SEMI-SEMIOTICS
Dave Trott, 20 November 2012
Loyalty's future is mobile
Chris J Reed, 20 November 2012
Tesco ventures into coffee shops and gets a roasting in Crouch End
Chris Arnold, 20 November 2012
Economic gloom, but it's an ill wind that blows nobody any good
Bob Willott, 19 November 2012
Mitt's marketing strategy could lose you the brand race
Joe Marshall, 19 November 2012
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BR Insight
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