Thursday 8 November 2012

Global Bulletin from Brand Republic - Avis, YouTube, Aegis/Dentsu deal, Coca-Cola, Havas

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Avis Europe battles to keep 'we try harder' positioning
Avis Europe battles to keep 'we try harder' positioning
by Matthew Chapman
08 November 2012, 11:26AM
Sally Balcombe, Avis's interim European marketing director, is battling to keep its 50-year-old "we try harder" strapline, despite the US business's decision to drop it.
YouTube marketing director Anna Bateson to take global role
YouTube marketing director Anna Bateson to take global role
by Sarah Shearman
06 November 2012, 02:17PM
Anna Bateson, marketing director for YouTube EMEA, is leaving her role in the UK to take up a global marketing role at Google in the US.
Aegis-Dentsu deal completion faces delay to 2013
Aegis-Dentsu deal completion faces delay to 2013
by Daniel Farey-Jones
06 November 2012, 09:18AM
Dentsu's £3.2bn takeover of Aegis may not complete until next year, rather than before Christmas as originally envisioned, due to the slow process of Chinese regulators examining the deal.
Coca-Cola promotes Eadie in wake of Olympics success
Coca-Cola promotes Eadie in wake of Olympics success
by Loulla-Mae Eleftheriou-Smith
06 November 2012, 08:00AM
Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company.
Havas lifted by BETC London as revenues grow 11%
Havas lifted by BETC London as revenues grow 11%
by Maisie McCabe
08 November 2012, 08:28AM
French advertising group Havas has reported a 10.6% rise in global revenues to €428m (£342m) for the third quarter, with organic growth coming in at 2%, as the launch of BETC London paid off.
Pearson denies FT is up for sale
Pearson denies FT is up for sale
by John Reynolds
07 November 2012, 10:10AM
Pearson has been forced into issuing a strongly worded denial following a report that it is considering selling its flagship newspaper the Financial Times.
Also in the news
Marie Claire to debut NFC technology for magazine ad
by John Reynolds, 07 November 2012, 11:35AM
Rob Grimshaw talks mobile and the FT's biggest challenge yet
by Arif Durrani, 07 November 2012, 10:20AM
Stuart Archibald launches Archibald / Williams in Sydney
by Daniel Farey-Jones, 05 November 2012, 01:01PM
Club NME to launch in Brazil
by Nick Batten, 05 November 2012, 11:17AM
Bacardi in global CMO change as Silvia Lagnado leaves
by Daniel Farey-Jones, 01 November 2012, 02:50PM
Facebook's Sheryl Sandberg sells $7.4m of shares
by Maisie McCabe, 05 November 2012, 09:40AM
From Singapore - Chris Reed on partnership marketing
British author Neil Humphreys has Singapore to thank for his brand success
08 November 2012, 2:04AM
Visiting China Mr Bond? Very wise.
06 November 2012, 1:36AM
When are CMO's going to answer the mobile marketing question?
01 November 2012, 2:13AM
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