Monday 12 November 2012

Marketing Daily - How the BBC should go about regaining brand trust; plus Morrisons, Wrigley, Beats by Dr Dre, and Pizza Hut

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
'Keep calm and carry on': how the BBC should go about regaining brand trust
Kim Benjamin,
12 November 2012
 

We asked former BBC marketing chiefs Gail Gallie and Ruth Darrah how...

BBC: under fire
 
 
BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand
Noelle McElhatton,
12 November 2012
 

Later today we may learn the fate of flagship BBC news brand...

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand
 
 
The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US
Greg Nugent,
12 November 2012
 

From shaking hands with Oscar Pistorius this summer, as the London 2012...

Greg Nugent: Obama campaign volunteer
 
 
Morrisons avoids 'perfect' Christmas cliché with surreal ad
Matthew Chapman,
12 November 2012
 

Morrisons is avoiding using the cliché of the "picture-perfect day" for its...

Morrisons: latest ad highlights the challenges faced at Christmas
 
 
Sainsbury's first post-Jamie Christmas ad to focus on small moments
Matthew Chapman,
12 November 2012
 

Sainsbury's is running a research-led campaign focusing on the small moments that...

Sainsbury's: small moments Christmas ad campaign launches on TV this week
 
 
Wrigley appoints Pamela Bowyer-Nye as UK and Ireland marketing director
John Reynolds,
12 November 2012
 

Wrigley has appointed Britvic's international marketing director Pamela Bowyer-Nye as its new...

Wrigley's Extra: everyone by AMV BBDO
 
 
EE's rivals set to launch 4G next summer
Sarah Shearman,
12 November 2012
 

The UK is set to get widespread 4G services in May and...

EE: marked the launch of its 4G services with a party at Battersea Power Station
 
 
Beats by Dr Dre makes UK focus of European marketing
Matthew Chapman,
09 November 2012
 

Beats Electronics is making the UK the centre of its European marketing...

Beats by Dr Dre: Times Square activity
 
 
 
Also in the News
 
Apple and HTC end legal wrangling over patents
Matthew Chapman,
12 November 2012
 
Pizza Hut UK business sold to investment company Rutland Partners
John Reynolds,
12 November 2012
 
John Lewis technology sales surge 29%
Daniel Farey-Jones,
12 November 2012
 
 
 
Blogs
 
 
It’s official. Social Media can predict elections. A revolution is coming.
Paul Frampton
 

Since the first second that social media came into existence, people have used social media to question the power of...

 
 
Customer promise and innovation are key to the fortunes of Monarch
Richard Fullerton
 

The email apology from Monarch - airlines don't do this, do they? I have recently returned from an excellent...

 
 
Helen Edwards: Momentum is magic
Helen Edwards
 

The line between thinking and doing is fuzzy. Let this page serve as an example. Since this is a weekly...

 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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