Friday 16 November 2012

Digital AM - Campaign Viral Chart, Twitter, Confused.com, Trading Places

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Latest news
Campaign Viral Chart: John Lewis Christmas journey shared 184,000 times
Campaign Viral Chart: John Lewis Christmas journey shared 184,000 times
by Ben Hall
16 November 2012, 11:00AM
Red Bull has claimed another viral chart victory with a five minute video that has been shared more than half a million times this week, while John Lewis's Christmas offering has entered in third place.
Twitter adds former News Corp president Chernin to board
Twitter adds former News Corp president Chernin to board
by Sarah Shearman
16 November 2012, 11:51AM
Twitter has appointed media mogul and former News Corporation president Peter Chernin to its board as it seeks to strengthen its media and entertainment ties.
Social media gives you wings
Social media gives you wings
by Charlie Dundas
16 November 2012, 08:00AM
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Confused.com launches quirky campaign to highlight gender directive
Confused.com launches quirky campaign to highlight gender directive
by John Reynolds
15 November 2012, 11:28AM
Confused.com has launched a YouTube campaign that features a male "anti-hero" making light of the new EU Gender Directive, which will eradicate gender-based premiums.
Trading Places: this week's people moves
Trading Places: this week's people moves
by John Reynolds
16 November 2012, 09:58AM
Nick Brien has been ousted as McCann Worldgroup's chief executive and Tesco has appointed Jude Brooks to head its social media operations, in this week's round-up of people across advertising, marketing and media.
Will Harris: How to make your boss like Facebook
Will Harris: How to make your boss like Facebook
by Will Harris
16 November 2012, 11:00AM
Working for a chief executive that hates Facebook is a tricky situation, but clever communications management can tackle the problem, writes Will Harris.
Also in the news
Saatchi & Saatchi in talks to buy digital shop Outside Line
by Sara Kimberley, 15 November 2012, 08:00AM
Albion opens doors to PR and social agency
by Jeremy Lee, 15 November 2012, 08:00AM
Spotify takes plaudits at IPA Media Owner Awards
by Mark Banham, 14 November 2012, 03:36PM
From the blogs
Facebook global pages are not for ALL brands
Jonathan Gaiger
16 November 2012, 11:15AM
How to use social sciences to build better branded communities
Richard Millington
16 November 2012, 11:12AM
Make a date with whisky
Greg Taylor
16 November 2012, 9:49AM
A poem about POEM
Alfred, Lord Tellyson
16 November 2012, 9:45AM
Twitter improves Twitter Search and introduces Tweet by email
@gordonmacmillan
16 November 2012, 8:58AM
Latest Blog Entries
Make a date with whisky
Greg Taylor, 16 November 2012
A poem about POEM
Alfred, Lord Tellyson, 16 November 2012
Building Big Data Capabilities
Brand Learning, 15 November 2012
ITV deals out disciplinary action for This Morning paedophile blunder
@gordonmacmillan, 15 November 2012
'I still love NY'
Greg Taylor, 15 November 2012
Once upon a Grimm fairytale's magical TV content
Chris J Reed, 15 November 2012
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