Monday 12 November 2012

Breaking news from Brand Republic - Morrisons, last week's most read stories, Sainsbury's, Publicis, BBC

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Latest news
Morrisons avoids 'perfect' Christmas cliché with surreal ad
Morrisons avoids 'perfect' Christmas cliché with surreal ad
by Matthew Chapman
12 November 2012, 09:10AM
Morrisons is avoiding using the cliché of the "picture-perfect day" for its Christmas campaign, with a surreal TV ad dramatising a mum's hard work including eye-catching scenes such as wrestling a turkey.
Last week's most read stories in advertising, marketing, media and PR
Last week's most read stories in advertising, marketing, media and PR
by Arif Durrani
12 November 2012, 08:30AM
The pace is not slowing is it, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wa...
Sainsbury's first post-Jamie Christmas ad to focus on small moments
Sainsbury's first post-Jamie Christmas ad to focus on small moments
by Matthew Chapman
12 November 2012, 09:43AM
Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas, in its first festive ad since brand ambassador Jamie Oliver parted ways with the brand.
Publicis Groupe hails
Publicis Groupe hails "spectacular growth" of 7% in October
by Arif Durrani
12 November 2012, 09:53AM
Publicis Groupe has reported "spectacular growth" in revenues October, driven by the US, fast growing markets and digital, following the "brutal and unexpected" falls in ad spend for its third quarter.
BBC director general George Entwistle resigns over 'Newsnight' crisis
BBC director general George Entwistle resigns over 'Newsnight' crisis
by Maisie McCabe
10 November 2012, 09:50PM
George Entwistle, the director general of the BBC, has resigned after just 54 days following the crisis over false child abuse claims on flagship current affairs programme 'Newsnight'.
BBC crisis claims scalps of news director and deputy head
BBC crisis claims scalps of news director and deputy head
by John Reynolds
12 November 2012, 09:30AM
Helen Boaden, the BBC's director of news, and Stephen Mitchell, deputy head of news, have stepped down from their roles, marking the latest scalps to be claimed from the scandal engulfing the BBC.
John Lewis technology sales surge 29%
John Lewis technology sales surge 29%
by Daniel Farey-Jones
12 November 2012, 09:24AM
Sales figures from John Lewis back up the theory that consumers are splashing out on technology, with a 29% increase in sales year on year for the week ending Saturday 10 November.
Beats by Dr Dre makes UK focus of European marketing
Beats by Dr Dre makes UK focus of European marketing
by Matthew Chapman
09 November 2012, 03:45PM
Beats Electronics is making the UK the centre of its European marketing operations as it "exponentially" increases its staff.
Pizza Hut UK business sold to investment company Rutland Partners
Pizza Hut UK business sold to investment company Rutland Partners
by John Reynolds
12 November 2012, 09:30AM
Pizza Hut's restaurants in the UK have been sold by US company Yum! to Rutland Partners, an investment company that specialises in turnarounds.
Opinion
Think BR: Lost in translation
Think BR: Lost in translation
by Jane Ditcham
12 November 2012, 08:30AM
When a brand goes abroad it needs to make sure its message doesn't get lost in translation, writes Jane Ditcham, group account director, Publicis Blueprint.
Think BR: The difficulties in developing social media metrics
Think BR: The difficulties in developing social media metrics
by Steve Richards
09 November 2012, 08:00AM
Why are we still lacking decent social media metrics, asks Steve Richards, managing director, Yomego.
Intelligence
Olympic Games' impact on big brand sales
Olympic Games' impact on big brand sales
by Tim Eales
09 November 2012, 08:00AM
The London 2012 Olympics may have had a positive effect for some brands, but it remains to be seen if it brings long-term tangible returns, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Sky Media riding high in 2012 TV sales survey
Sky Media riding high in 2012 TV sales survey
by
08 November 2012, 08:00AM
This year's survey of commercial TV broadcasters reveals Sky Media as the favourite among media agencies. Maisie McCabe reports.
Also in the news
Time Out nets multi-platform GSK deal
by Nick Batten, 12 November 2012, 08:35AM
British Interactive Media Association appoints Parys Communications to raise profile
by John Owens, 12 November 2012, 08:27AM
NEWSPAPER ABCs: The Sun descends as i motors past 300,000 copies
by Daniel Farey-Jones and Ben Hall, 09 November 2012, 03:15PM
Latest Blog Entries
TV is an active medium
Andy Nairn, 12 November 2012
Who gives a...
Greg Taylor, 12 November 2012
Retailers need to become more post savvy on facebook
Chris J Reed, 12 November 2012
Life after Leveson
Ardi Kolah, 11 November 2012
John Lewis Christmas ad is given an Ann Summers spoof
@gordonmacmillan, 09 November 2012
It's official. Social Media can predict elections. A revolution is coming.
Paul Frampton, 09 November 2012
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