Friday 9 November 2012

Marketing Daily - John Lewis reveals this year's Christmas TV ad; plus Boots, Sainsbury's, easyJet, and the BBC

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
First look: John Lewis's Christmas ad
Sara Kimberley,
09 November 2012
 

John Lewis is unveiling its highly-anticipated Christmas TV ad tonight on Channel...

John Lewis: 'the journey' by Adam & Eve/DDB
 
 
John Lewis and Waitrose rub shoulders in first shared store
Matthew Chapman,
09 November 2012
 

The John Lewis Partnership has opened its first joint Waitrose and John...

John Lewis Partnership: opens first joint Waitrose and John Lewis store in Ipswich
 
 
Boots drops 'here come the girls' after five years to widen reach
Matthew Chapman,
09 November 2012
 

Boots is dropping its "here come the girls" strategy after five years...

Boots: Christmas ad scenarios include a girl trying to turn a puppy into a unicorn
 
 
Sainsbury's poaches three senior figures to bolster marketing team
Matthew Chapman,
09 November 2012
 

Sainsbury's has made three hires from O2, Mindshare and Lloyds as part...

Mark Given: moves to Sainsbury's
 
 
Video: EasyJet's Peter Duffy on the Sophie Morgan tweet
Georgina Brazier,
09 November 2012
 

Following his presentation at IAB Engage, Brand Republic's Loulla-Mae Eleftheriou-Smith talks to...

Peter Duffy: marketing director, EasyJet
 
 
Reaching gay consumers: beyond the 'pink pound'
Trevor Hardy, founder, The Assembly,
09 November 2012
 

Trevor Hardy, founder of marketing agency The Assembly, on what brands must...

Reaching gay consumers: beyond the 'pink pound'
 
 
BBC's fight to regain trust
Kim Benjamin,
09 November 2012
 

The organisation could suffer lasting damage from the Jimmy Savile scandal.

BBC: under fire
 
 
Dove strengthens rugby tie-up to boost men's range
Nicola Kemp,
09 November 2012
 

Unilever is placing rugby at the heart of its marketing strategy for...

Dove: men's range ties-up with rugby
 
 
Groupon revenues climb 32% as Europe faces challenges
Sarah Shearman,
09 November 2012
 

Groupon has reported quarterly results below analysts' expectations, which it attributed to...

Groupon revenues climb 32% as Europe faces challenges
 
 
 
Also in the News
 
Channel 4 to launch ad-funded offline viewing
Maisie McCabe,
09 November 2012
 
Brand Barometer: Social media performance of Tetley
Staff,
09 November 2012
 
Which water brand is most prominent online? Brand barometer
Gemma Charles,
09 November 2012
 
 
 
Blogs
 
 
Customer promise and innovation are key to the fortunes of Monarch
Richard Fullerton
 

The email apology from Monarch - airlines don't do this, do they? I have recently returned from an excellent...

 
 
Helen Edwards: Momentum is magic
Helen Edwards
 

The line between thinking and doing is fuzzy. Let this page serve as an example. Since this is a weekly...

 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
Innovation: is being cool enough for Apple?
Joe Marshall
 

When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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