Tuesday 13 November 2012

Marketing Daily - Tesco poaches Coca-Cola interactive chief to head up social media; plus Subway, Tumblr, Nintendo, and Kellogg's

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Breaking news from Marketing
 
Breaking news from Marketing November 2012
 
Latest News
 
Tesco poaches Coca-Cola interactive chief
John Reynolds,
13 November 2012
 

Tesco has appointed Coca-Cola's interactive manager, Jude Brooks, to head its social-media...

Jude Brooks: joining Tesco as senior marketing manager for social media
 
 
Brands commit to latest Responsibility Deal pledges
Gemma Charles and Alex Brownsell,
13 November 2012
 

The government is gearing up for the next phase of its 'Responsibility...

Jeremy Hunt: new health secretary to extend Responsibility Deal
 
 
Subway pushes '5-a-day' message in new campaign
Alex Brownsell,
13 November 2012
 

Subway is looking to further extend its marketing focus on healthy eating...

Subway: 'Strictly Come Dancing' star Louis Smith appears in ad
 
 
Tumblr sets sights on major UK advertisers
Sarah Shearman,
13 November 2012
 

Tumblr is aiming to follow in the footsteps of Facebook, YouTube and...

Tumblr: Adidas was first to use ad format
 
 
Coke sets out plan for 'more agile' marketing
Loulla-Mae Eleftheriou-Smith,
13 November 2012
 

Coca-Cola is looking to become more 'agile' in its UK marketing approach,...

Coca-Cola: planning 'more agile' marketing strategy
 
 
Paddy Power reveals '£1m bet' gameshow to promote casino app
Alex Brownsell,
13 November 2012
 

Paddy Power is rolling out a game-show-style campaign for its new, unbranded...

Paddy Power: contestants must find clues in the image
 
 
Nintendo drops celebrities for Wii U launch campaign
Matthew Chapman,
13 November 2012
 

Nintendo is dropping celebrities from its advertising, as part of the launch...

Nintendo: no celebrities in Wii U ad campaign
 
 
Microsoft whips up 'Banksy-esque' Surface street art
Sarah Shearman,
13 November 2012
 

Microsoft is targeting trendsetters and early adopters with a "Banksy-esque" street art...

Microsoft: Surface street art campaign
 
 
Kellogg's and United Biscuits trial mobile cashback scheme
Sarah Shearman,
13 November 2012
 

Kellogg's and United Biscuits are backing a new mobile couponing service that...

Shopitize: Kellogg's and United Biscuits trial mobile couponing service via app
 
 
 
Also in the News
 
Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged
Andre ‘Dede’ Laurentino, executive creative director, TBWA\London,
13 November 2012
 
Holly Willoughby and James Corden push Microsoft phone
Matthew Chapman,
13 November 2012
 
EE re-masters Fenton YouTube hit one year on
Sarah Shearman,
13 November 2012
 
Sector Insight (interactive): pizza
Jane Bainbridge,
13 November 2012
 
 
 
Blogs
 
 
It’s official. Social Media can predict elections. A revolution is coming.
Paul Frampton
 

Since the first second that social media came into existence, people have used social media to question the power of...

 
 
Customer promise and innovation are key to the fortunes of Monarch
Richard Fullerton
 

The email apology from Monarch - airlines don't do this, do they? I have recently returned from an excellent...

 
 
Helen Edwards: Momentum is magic
Helen Edwards
 

The line between thinking and doing is fuzzy. Let this page serve as an example. Since this is a weekly...

 
 
When a brand takes over the property â€" The Mercury Prize
Nigel Currie
 

Last week’s Barclaycard Mercury Awards was a reminder of just how powerful a sponsorship can become. The event began in...

 
 
#lastclickRIP â€" Are we right to kill off last click?
Paul Frampton
 

As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
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