Friday 30 November 2012

Breaking news from Brand Republic - Leveson report, Facebook, Campaign Viral Chart, BT Sport

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Latest news
How the media responded to Lord Justice Leveson's report
How the media responded to Lord Justice Leveson's report
by Arif Durrani and Daniel Farey-Jones
30 November 2012, 09:30AM
It's been 16 months since Lord Justice Leveson was appointed by the prime minister to chair a public inquiry into the culture, practices and ethics of the British press, so what has been the reaction to his vision of fundamental reform based upon ind...
Facebook and Zynga loosen ties
Facebook and Zynga loosen ties
by Sarah Shearman
30 November 2012, 10:10AM
Facebook could now develop its own social games after the social network and Zynga overhauled an agreement between the two companies, according to a regulatory filling.
Campaign Viral Chart: Bieber does viral double
Campaign Viral Chart: Bieber does viral double
by Ben Hall
30 November 2012, 09:50AM
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.
Olympic Park legacy plans get boost as BT Sport move in
Olympic Park legacy plans get boost as BT Sport move in
by John Reynolds
29 November 2012, 03:45PM
BT is to broadcast its new sports channel, BT Sport, from the Olympic Park, marking a significant boost for the Olympic legacy plans.
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
by Sarah Shearman
29 November 2012, 02:34PM
Sixty per cent of Twitter's UK users use it while watching TV and Twitter would be "poorer" without TV, according to Bruce Daisley, its sales director.
Tech: How brands could learn from the Vikings
Tech: How brands could learn from the Vikings
by John V Willshire
30 November 2012, 08:00AM
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
SodaStream hits back at Clearcast ad ban
SodaStream hits back at Clearcast ad ban
by Rachel Barnes
29 November 2012, 01:34PM
SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.
Marketing 'to blame' for lack of trust in banks
Marketing 'to blame' for lack of trust in banks
by Alex Brownsell
29 November 2012, 01:08PM
Senior banking executives have argued that marketing is to blame for the breakdown of consumer trust in financial services brands.
Lebedev seeks investor for Independent titles
Lebedev seeks investor for Independent titles
by John Reynolds
29 November 2012, 11:57AM
Alexander Lebedev, the owner of The Independent and the London Evening Standard, is on the hunt for a minority partner to help fund the Independent titles.
Promotion:Social Media ROI: Turning Conversations Into Conversions In 2013

Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
Opinion
Think BR: Why is brand journalism important?
Think BR: Why is brand journalism important?
by Patrick Barrett
30 November 2012, 08:30AM
Brands are beginning to realise the influence they can wield by fusing marketing and journalism, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week.
Think BR: Why Dunkin Donuts' trade mark attempt failed
Think BR: Why Dunkin Donuts' trade mark attempt failed
by Fiona McBride
30 November 2012, 08:30AM
Was Dunkin Donuts' attempt to claim exclusive rights to the phrase 'Best Coffee in America' destined to fail, asks Fiona McBride, partner and trade mark attorney, Withers & Rogers.
Intelligence
Tech: How brands could learn from the Vikings
Tech: How brands could learn from the Vikings
by John V Willshire
30 November 2012, 08:00AM
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
The Influencers: Steve Radcliffe
The Influencers: Steve Radcliffe
by Noelle McElhatton
30 November 2012, 08:00AM
Great marketers stand out because of their "energies", says the leadership tutor.
Also in the news
Top 10 Christmas ads 2012, as voted by mums
by Arif Durrani, 26 November 2012, 10:00AM
Starbucks' social-media sentiment hit by tax backlash
by Gemma Charles and Daniel Farey-Jones, 27 November 2012, 08:00AM
McDonald's kicks off Christmas ad campaign
by Ben Bold, 27 November 2012, 08:00AM
Latest Blog Entries
As clear as mud?
Rachel Brushfield, 30 November 2012
Platforms are in fashion, but for how long?
John Carroll, 29 November 2012
Overstay Checkout
Greg Taylor, 29 November 2012
Should the Queen dump Fortnum & Mason over Foie Gras?
Chris Arnold, 29 November 2012
Music in the Sky
Greg Taylor, 28 November 2012
Could Twitter be deliberately exploited to promote evil?
Hugh Salmon, 28 November 2012
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