Tuesday 13 November 2012

Digital AM - Tumblr, Tesco, EE, Microsoft, Nintendo

 
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  Digital AM
 
Latest news
 
Tumblr sets sights on major UK advertisers  
Tumblr sets sights on major UK advertisers
by Sarah Shearman
13 November 2012, 11:40AM
 
Tumblr is aiming to follow in the footsteps of Facebook, YouTube and Twitter with an attempt to attract UK brands, and make more money from the site.
 
Tesco poaches Coca-Cola interactive chief  
Tesco poaches Coca-Cola interactive chief
by John Reynolds
13 November 2012, 08:00AM
 
Tesco has appointed Coca-Cola's interactive manager, Jude Brooks, to head its social-media operations.
 
EE re-masters 'Fenton' YouTube hit one year on  
EE re-masters Fenton YouTube hit one year on
by Sarah Shearman
13 November 2012, 10:38AM
 
EE is marking the anniversary of the YouTube hit that starred Fenton the dog chasing deer in Richmond Park, with a re-mastered version that promotes its 4G mobile services.
 
Holly Willoughby and James Corden push Microsoft phone  
Holly Willoughby and James Corden push Microsoft phone
by Matthew Chapman
13 November 2012, 09:50AM
 
Holly Willoughby and James Corden talk about how they use their Windows-equipped phones in two Microsoft ads that introduce the strapline, "The smartphone reinvented around you".
 
Tablet editions 'reinvigorating' print magazine brands, PPA claims  
Tablet editions 'reinvigorating' print magazine brands, PPA claims
by Nick Batten
13 November 2012, 11:00AM
 
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA.
 
Nintendo drops celebrities for Wii U launch campaign  
Nintendo drops celebrities for Wii U launch campaign
by Matthew Chapman
13 November 2012, 08:00AM
 
Nintendo is dropping celebrities from its advertising, as part of the launch of its Wii U video-game console.
 
Paddy Power reveals '£1m bet' gameshow to promote casino app  
Paddy Power reveals '£1m bet' gameshow to promote casino app
by Alex Brownsell
13 November 2012, 08:00AM
 
Paddy Power is rolling out a game-show-style campaign for its new, unbranded mobile app, Roller Casino.
 
Microsoft whips up 'Banksy-esque' Surface street art  
Microsoft whips up 'Banksy-esque' Surface street art
by Sarah Shearman
13 November 2012, 11:00AM
 
Microsoft is targeting trendsetters and early adopters with a "Banksy-esque" street art campaign for its Surface tablet.
 
Apple and HTC end legal wrangling over patents  
Apple and HTC end legal wrangling over patents
by Matthew Chapman
12 November 2012, 12:16PM
 
Apple and HTC have buried the hatchet by settling all global lawsuits about patent infringements, with a 10-year licensing agreement.
 
 
Also in the news
 
Rob Grimshaw talks mobile and the FT's biggest challenge yet
by Arif Durrani, 07 November 2012, 10:20AM
 
Firms face reputational risk from poor handling of customers' private details
by John Owens, 13 November 2012, 09:10AM
 
Sector Insight (interactive): pizza
by Jane Bainbridge, 13 November 2012, 08:00AM
 
John Lewis technology sales surge 29%
by Daniel Farey-Jones, 12 November 2012, 09:24AM
 
 
From the blogs
 
Seven Social Media Trends for 2013
Jonny Rosemont
13 November 2012, 11:31AM
 
Google advertising revenue surpasses entire US print industry [print is dead]
@gordonmacmillan
13 November 2012, 10:05AM
 
More than a market
Greg Taylor
13 November 2012, 9:21AM
 
Big business: Social media grows up
Emily Tan
13 November 2012, 9:00AM
 
WHY CEOs ARE BETTER JUDGES OF ADS
Dave Trott
13 November 2012, 8:49AM
 
Latest Blog Entries
 
More than a market
Greg Taylor, 13 November 2012
 
WHY CEOs ARE BETTER JUDGES OF ADS
Dave Trott, 13 November 2012
 
Do you love your job?
Rachel Brushfield, 13 November 2012
 
Publicis bid for Lbi all over bar the cheering?
Bob Willott, 12 November 2012
 
Shaping sustainable brands
Louise Kennedy, 12 November 2012
 
Acting Director General Tim Davie walks out of Sky interview
@gordonmacmillan, 12 November 2012
 
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