Latest news | | | | | | Waitrose's 'unglamorous' Christmas TV ad, in which it vows to donate £1m it has saved in the production of the campaign to charity, has created tensions with sister retailer John Lewis ahead of the launch of the latter's highly anticipated seasonal '... | | | | | | | Dentsu's £3.2bn takeover of Aegis may not complete until next year, rather than before Christmas as originally envisioned, due to the slow process of Chinese regulators examining the deal. | | | | | | | Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company. | | | | | | | BSkyB has signed a multi-year deal with NBCUniversal for the rights to current, upcoming and library feature films from Universal Pictures, shutting out rivals LoveFilm and Netflix from new films such as 'Anna Karenina'. | | | | | | | Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data. | | | | | | | The Royal British Legion has signed up to use the new Thunderclap social media tool, which will simultaneously publish pre-written tweets and Facebook updates from its supporters at 9am on Remembrance Sunday. | | | | | | | Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology. | | | | | | | O2 has hired Paul Fabretti as head of social media to replace Alex Pearmain, who vacates the role at the end of November. | | | | | | | The radio industry is to launch a new wave of ads to support digital radio starring a Barry White-style soul figure called D Love who will encourage listeners to "spread the love" for digital radio. | | | | Opinion | | | | | | First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies | | | | | | | Burberry's flagship Regent Street store shows that innovative brands can use technology to truly enhance the customer journey, writes Jason Cromack, chief executive officer, Lateral Group. | | | | Intelligence | | | | | | Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central. | | | | | | | Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group. | | | | | | Latest jobs | | Account Manager | Recruiter Bay Media | Salary Depending on experience. | Location London | | | | Product Manager | Recruiter Lubrizol Corporation | Salary £40,000 - £50,000k + excellent benefits package | Location Hazelwood | | | | | |
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