Tuesday 6 November 2012

Breaking news from Brand Republic - John Lewis, Aegis-Dentsu deal, Coca-Cola, Sky, Royal British Legion

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Latest news
John Lewis smarts at 'implied criticism' in Waitrose charity ad
John Lewis smarts at 'implied criticism' in Waitrose charity ad
by Matthew Chapman
06 November 2012, 08:00AM
Waitrose's 'unglamorous' Christmas TV ad, in which it vows to donate £1m it has saved in the production of the campaign to charity, has created tensions with sister retailer John Lewis ahead of the launch of the latter's highly anticipated seasonal '...
Aegis-Dentsu deal completion faces delay to 2013
Aegis-Dentsu deal completion faces delay to 2013
by Daniel Farey-Jones
06 November 2012, 09:18AM
Dentsu's £3.2bn takeover of Aegis may not complete until next year, rather than before Christmas as originally envisioned, due to the slow process of Chinese regulators examining the deal.
Coca-Cola promotes Eadie in wake of Olympics success
Coca-Cola promotes Eadie in wake of Olympics success
by Loulla-Mae Eleftheriou-Smith
06 November 2012, 08:00AM
Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company.
Sky shuts out Netflix and LoveFilm with deal for Universal films
Sky shuts out Netflix and LoveFilm with deal for Universal films
by Maisie McCabe
06 November 2012, 08:27AM
BSkyB has signed a multi-year deal with NBCUniversal for the rights to current, upcoming and library feature films from Universal Pictures, shutting out rivals LoveFilm and Netflix from new films such as 'Anna Karenina'.
Sam Howroyd: Behind the rise in FMCG online spend
Sam Howroyd: Behind the rise in FMCG online spend
by Sam Howroyd
05 November 2012, 12:00PM
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
British Legion to mark Remembrance Sunday with simultaneous tweets
British Legion to mark Remembrance Sunday with simultaneous tweets
by Loulla-Mae Eleftheriou-Smith
06 November 2012, 09:07AM
The Royal British Legion has signed up to use the new Thunderclap social media tool, which will simultaneously publish pre-written tweets and Facebook updates from its supporters at 9am on Remembrance Sunday.
Barclaycard creates magical toyshop to push payment technology
Barclaycard creates magical toyshop to push payment technology
by Alex Brownsell
06 November 2012, 08:00AM
Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.
O2 appoints Paul Fabretti to head social media
O2 appoints Paul Fabretti to head social media
by Lynsey Barber
06 November 2012, 10:45AM
O2 has hired Paul Fabretti as head of social media to replace Alex Pearmain, who vacates the role at the end of November.
Radio industry plans 'spread D Love for digital' ads
Radio industry plans 'spread D Love for digital' ads
by Maisie McCabe
06 November 2012, 08:00AM
The radio industry is to launch a new wave of ads to support digital radio starring a Barry White-style soul figure called D Love who will encourage listeners to "spread the love" for digital radio.
Opinion
Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge
Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge
by Noelle McElhatton
06 November 2012, 08:00AM
First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies
Think BR: Silent shopping - the sound of till-less stores
Think BR: Silent shopping - the sound of till-less stores
by Jason Cromack
06 November 2012, 08:00AM
Burberry's flagship Regent Street store shows that innovative brands can use technology to truly enhance the customer journey, writes Jason Cromack, chief executive officer, Lateral Group.
Intelligence
How truthfulness influences voting and purchase decisions
How truthfulness influences voting and purchase decisions
by Rodney Collins
05 November 2012, 12:30PM
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Shoppers get back to basics
Shoppers get back to basics
by Tim Eales
05 November 2012, 08:30AM
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Also in the news
Hiscox hires Will Abbott as UK marketing director
by Sarah Shearman, 06 November 2012, 08:00AM
Out and About: Rita Ora wows OMD UK with surprise Vevo gig
by Mark Banham, 06 November 2012, 10:12AM
Former BBC editor John MacGill makes switch to GlaxoSmithKline
by Hannah Crown, 06 November 2012, 08:30AM
Latest Blog Entries
THE BRIEF IS FOR CLIENTS. THE ADS ARE NOT.
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Mixing pop and politics - don't do it
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