marketing your business online: The Wall > Mitt Romney is influencing more voters via social media than Obama

Monday 5 November 2012

The Wall > Mitt Romney is influencing more voters via social media than Obama

Mitt Romney is influencing more voters via social media than Obama

05 November 2012, 3:12PM

Interesting slice of research here from media agency MindShare that claims despite his reputation as a pioneer of social media campaigning, which we covered extensively last week, President Barack Obama could be influencing fewer voters through social networks than his Republican rival Mitt Romney.

Newspaper print and web readerships at a glance

05 November 2012, 2:42PM

To help make sense of the second instalment of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic

Working together - why a blossoming relationship between TV and the internet is the key to youth entertainment

05 November 2012, 12:28PM

Have you ever been to a farm and smelt milk recently squirted out of a cow?

Yes, that’s right, I’m talking about online content again. Bear with me.

According to Ofcom, 12-15 year olds now spend as much time online as they do watching TV. Well, yes. Only ? hold on ? that’s a total of 35 hours a week, or an average of five hours a day. Hmm. The equivalent of 1900-midnight every day, at least? No consoles, no hanging out with friends? Hmm, how do they fit it all in? The reality is, they don't.

Pioneers of Digital: Qi Lu - The man behind Bing on its mission strategy fundamentals

05 November 2012, 11:53AM

In the last of our series of excerpts from the brand new book - Pioneers of Digital - we turn to a man that came from China to university in the US and ended up spearheading search engine research at IBM, managing 3000 developers at Yahoo! and who is now the driving force behind Microsoft's Bing search engine.

Twitter plans to add photo filters to compete with Instagram

05 November 2012, 10:07AM

Instagram had a very good Superstorm Sandy. The network was swamped with images as users uploaded as many as ten pictures per second. Overall hundreds of thousands have been uploaded to Instagram in the past week documenting the storm and the damage it has done to New York and other areas of the east coast of the United States.

Social media statistics 2012: from Facebook and Twitter to Instagram and Pinterest [infographic]

05 November 2012, 9:22AM

This ’Social Media Statistics and Facts 2012′ infographic is packed with statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube as well as blogging.

There are some surprising stats here. For instance links about sex are shared on Facebook more than any other type. That comes as a real surprise.

Branded content: A game-changer for brands

02 November 2012, 1:00PM

Branded content: A game-changer for brands

Branded content is driving a whole new marketing model, which calls for a more integrated approach in the region's hyper-connected markets. We know well that Asia-Pacific leads the world in terms of digital device penetration, broadband speeds and the sheer growth of connected consumers. We call this 'hyper-connectivity'.

How often should brands tweet?

02 November 2012, 10:00AM

We’ve written about this quite a bit before. Looking at ‘How to get more clicks on Twitter’, how ‘question and exclamation marks don't work on Twitter’; and where in a tweet is the best place to put the all important link.

Ad Battle of the Century: Facebook crushes Primetime TV

02 November 2012, 8:30AM

The social media era began in 2006, when Facebook first welcomed everyone over 13 and Twitter launched. We've been waiting six years now for some useful way of comparing the efficiency of traditional ads versus digital advertising. Such a method is now in sight.

Twitter Street - Photography project aims to put faces to the Tweets

02 November 2012, 8:00AM

Love this idea. A UK, online project that photographs Twitter users and their tweets, Tweeter Street, has launched a campaign to raise funds to take the project global while also allowing the public the chance to buy a place in this historic venture.