Wednesday, 21 November 2012

Campaign Daily Fix - Pepsi, MPG Media Contacts, LV=, DCM, Ebay, Honda

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Latest News
ASA ticks off Pepsi on-pack competition
by Ben Bold,
21 November 2012, 11:04AM
ASA ticks off Pepsi on-pack competition
PepsiCo has been berated by the Advertising Standards Authority (ASA) over an on-pack promotion offering consumers the chance to win a £500 cash prize "every hour", because a family that entered the competition 11,000 times argued it had been treated...
MPG Media Contacts ends £4m dispute with Channel 5
by Maisie McCabe,
20 November 2012, 04:05PM
MPG Media Contacts ends £4m dispute with Channel 5
MPG Media Contacts has ended its trading dispute with Channel 5, paving the way for its clients such as National Express and Camelot to start advertising on the network again next year.
LV= hires Greenlight for its life and pensions business
by Maisie McCabe,
21 November 2012, 11:56AM
LV= hires Greenlight for its life and pensions business
LV=, the insurance brand, has appointed digital agency Greenlight to the digital account for its life and pensions business, ending its relationship with Harvest Digital.
DCM partners with Barnardo's for Christmas campaign
by Loulla-Mae Eleftheriou-Smith,
21 November 2012, 08:29AM
DCM partners with Barnardo's for Christmas campaign
Digital Cinema Media's (DCM) Picturehouse cinema brand has partnered with Barnardo's, the UK's largest children's charity, to launch an in-cinema campaign during the Christmas period.
Mobile agency Fetch wins eBay's media and creative business
by Nick Batten,
21 November 2012, 11:31AM
Mobile agency Fetch wins eBay's media and creative business
Fetch, the mobile marketing agency, has been appointed by the global online marketplace eBay to manage all of its mobile media and creative campaigns across Europe.
Honda launches Google Street View web experience
by Sarah Shearman,
21 November 2012, 11:42AM
Honda launches Google Street View web experience
Honda has launched a web for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.
Latest Work
O2 'you and Oldman' by VCCP
15 November 2012, 08:00AM
O2 'you and Oldman' by VCCP
Range Rover 'the collector' by Y&R New York
15 November 2012, 08:00AM
Range Rover 'the collector' by Y&R New York
Vodafone Ireland 'Christmas campaign' by Grey London
15 November 2012, 08:00AM
Vodafone Ireland 'Christmas campaign' by Grey London
British Heart Foundation "mini Vinnie" by Grey London
20 November 2012, 09:37AM
British Heart Foundation
Digital Radio UK and BBC "D Love" by RKCR/Y&R
20 November 2012, 10:28AM
Digital Radio UK and BBC
Also in the News
ITV hopes to make a splash with 60 new commissions
by Arif Durrani, 21 November 2012, 11:36AM
DMGT executive Steve Auckland to be CEO of Local World
by John Reynolds, 21 November 2012, 09:41AM
Arcadia posts a 25% profit rise as ecommerce props up sales
by Matthew Chapman, 21 November 2012, 12:34PM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
Blogs
Dave Trott SEMI-SEMIOTICS
Dave Trott, 20 November 2012, 8:11AM
Andy Nairn 6 degrees of participation
Andy Nairn, 19 November 2012, 9:11AM
Steve Henry The toothpaste conundrum
Steve Henry, 19 November 2012, 7:11AM
Phil Georgiadis Martin Sorrell and the Philosopher’s stone…the transformation of the agency model.
Phil Georgiadis, 13 November 2012, 11:11AM
Dave Trott WHY CEOs ARE BETTER JUDGES OF ADS
Dave Trott, 13 November 2012, 8:11AM
Rick Waghorn Re-inventing advertising, one parish at a time
Rick Waghorn, 12 November 2012, 10:11AM
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