| Instagram has its big citizen-journalism moment | | 08 November 2012, 12:18PM |  What is currently the biggest thing in social media, to which you should really be paying attention? It is always a tough question to answer, even more so this week, in the wake of the US election campaign, in which social media and digital played such a central role to Barack Obama’s re-election.
| | | | | | | Why you should link your Google+ account to Adwords | | 08 November 2012, 9:25AM |  If anyone doubts the value of a Google + account for brands, take a look at what Google's social extensions can do for web traffic. Social extensions connect all the +1 recommendations your customers have given you – whether that was on your website, your Google+ page or your ads – and display them in your search results.
| | | | YouTube sensation 'baracksdubs' returns with Obama doing MC Hammer | | 08 November 2012, 8:52AM |  Fadi Saleh is back with an awesome new “barackdubs” to celebrate the President’s re-election victory. The YouTube phenomenon, created by 19-year old Saleh, has in the past had the president singing and dancing to plenty of tunes including the Obama/Romney duet of Miley Cyrus’ ‘Party In The U.S.A’ and Obama doing Justin Bieber’s ‘Boyfriend’.
| | | | Mobile rings the changes for brands like Ebay | | 08 November 2012, 2:12AM |  The news that mobile has doubled its share of advertising and is the fastest growing area of marketing spend in surveys from the US to the UK, Australia to China demonstrates clearly where the industry is going. This is especially true in Asia.
| | | | | | | Mad men and lousy copywriters: a writing guide for bloggers | | 07 November 2012, 11:41AM |  He's staring at a virgin piece of paper laid out on the desk. His pen hovers over the blank sheet. Stumped, he leans back in his chair with a sigh. Smooths his hair and draws deeply on a cigarette. David Ogilvy, one of the best-known of the Madison Avenue ad men, said he was a "lousy copywriter". "If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone," he told one correspondent who asked for the recipe for good writing. "This generally produces an uncontrollable gush of copy. The next morning I get up early and edit the gush. "
| | | | | | | Using video to drive social media | | 07 November 2012, 10:27AM |  People’s trust in traditional media is declining, with recommendations from friends, social media and blogs becoming key influencers of a purchasing decision. This, along with the SEO benefits, has meant brands are increasingly seeing social media as a vital channel.
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