| Latest news | |  | | | | | John Lewis is unveiling its highly-anticipated Christmas TV ad tonight on Channel 4. | | |  | | | | | Boots is dropping its "here come the girls" strategy after five years in favour of a "let's feel good" positioning as it seeks to appeal to a more diverse audience. | | |  | | | | | Channel 4 has announced a raft of digital initiatives, including demographic and location targeting for 4oD ads and ad-funded offline viewing of C4 programming, at its Upfront event at Tate Modern yesterday. | | |  | | | | | Garry Lace quits Beta, Anna Bateson takes a global role at Google and Yahoo's Steve Brown heads to Adconion, in this week's round-up of people moves across advertising, marketing and media. | | |  | | | | | Darth Vader's tour of Disneyland could only manage second place in this week's viral chart thanks to the comedy fantasy of Air New Zealand's 'The Hobbit'-themed safety video. | | |  | | | | | Microsoft is looking to "reinvent the next wave of digital advertising", with its new ad formats for its Windows 8 platform, according to one of its senior product marketing executives. | | |  | | | | | The brands that decided to use Superstorm Sandy as an opportunity to drive sales showcased the very worst kind of marketing, writes Nicola Kemp. | | |  | | | | | Morrisons has parted company with Richard Hodgson, its commercial director, after concerns were raised by Dalton Philips, chief executive, about its fresh food proposition being insufficiently communicated. | | |  | | | | | Yahoo's outgoing sales director Steve Brown is joining online advertising company Adconion Media Group (AMG) as its managing director. | | | | | Opinion | |  | | | | | Advertising agencies have always been extremely good at showcasing their creative work. | | |  | | | | | In a profession awash with talk of 'project phases' and 'target dates' instead of deadlines, decisive action is too easily side-stepped | | | | | Intelligence | |  | | | | | This year's survey of commercial TV broadcasters reveals Sky Media as the favourite among media agencies. Maisie McCabe reports. | | |  | | | | | For this week's US presidential race, encouraging young voters to actually cast their vote was key, Isaac Silverglate writes. | | | | | | | Latest jobs | | | Product Manager | | Recruiter Lubrizol Corporation | | Salary £40,000 - £50,000k + excellent benefits package | | Location Hazelwood | | | | |  | | |
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