| Twitter has phenomenal relationship with TV and would be 'poorer' without it | | 29 November 2012, 3:30PM |  Sixty per cent of Twitter’s UK users use it while watching TV and Twitter would be “poorer” without TV, according to Bruce Daisley, its sales director. Speaking at Twitter’s Tune in with Twitter event in London today, Daisley claimed the social network has a “phenomenal” relationship with TV, stressing that Twitter is “a layer” that exists alongside TV, rather than a competitor to it.
| | | | US Election: How video galvanised lethargic TV viewers | | 29 November 2012, 3:04PM |  Since the dawn of television, advertising has been a mainstay of American presidential elections. From the first political attack ad, Lyndon Johnson's infamous 'Daisy' spot, to the George W Bush campaign's John Kerry windsurfing parody, the advertising has become more and more important. With spending reaching record levels, this election was no different. But behind the scenes there has been a revolution in how both side's ads were targeted and delivered.
| | | | Why digital marketing strategies fail... | | 29 November 2012, 11:16AM |  Firstly, let's be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now - that beneath the hype that 'new media' constantly generates a lot of digital initiatives simply weren't working.
| | | | Bell Pottinger launches digital content agency with editorial focus | | 29 November 2012, 9:33AM |  If you wanted more proof that the conversation in 2013 will be more about content and less about social then this it. PR group Bell Pottinger Private, formerly part of Chime Communications, has launched a a specialist digital content agency called Bell Pottinger Wired.
| | | | A Twitter infographic: Learn to Tweet smarter, not harder [infographic] | | 28 November 2012, 3:54PM |  If there was ever an infographic that could be stuck on the wall (of this Wall) in the office this is it. It is a reminder than when it comes to Twitter what matters most is how you use it rather than the fact that you use it all. Twitter has proved a let down for many brands. Not because it is a poor platform, it isn’t. But because it is not being used well. So take a minute and look over the tips here and remember three key tenets for using the microblogging platform: engage, provide value and be fresh. It is short, but some of what it talks about is invaluable to any brand using Twitter.
| | | | Twitter CEO Dick Costolo on how it reinvented the 'Agora': the Digital Town hall | | 28 November 2012, 1:12PM |  Interesting speech here by Twitter CEO Dick Costolo, speaking recently at the University of Michigan, where he makes his case about how Twitter unlike previous generations of technology (okay Google) hasn’t been the same disintermediating or disruptive force on traditional media, but rather one that has worked in the opposite way. Not a force pushing apart, but one that brings together.
| | | | Now is not the time for agencies to race into SEO sabotage | | 28 November 2012, 12:04PM |  Google's Webmaster Tools are currently experiencing quite a serious security issue.
The flaw was identified by Dave Naylor and seems to allow agencies or freelancers who were previously approved to access brands' Webmaster Consoles to re-approve themselves and take action.
| | | | | | | Can social media be used to predict the X Factor Winner? | | 28 November 2012, 9:54AM |  At Brandwatch we’ve decided to turn our hand to a little online palm reading. With three weeks to go before the X Factor final, we wanted to see if we could predict the final results. Even if you're not hooked on James Arthur, read on; you might just get some ideas for how to use a social media to benchmark and predict your brand's success.
| | | | Effective mobile ads means going native | | 27 November 2012, 3:28PM |  It seems like we have been at the tipping point of mobile advertising becoming a serious player to marketers for a long time, but the latest figures from our good friends at the IAB and PWC should give us all some serious food for thought. We learnt that mobile advertising has continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012.
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