Tuesday 13 November 2012

The Wall > Facebook is driving brands away to rival social networks, says billionaire investor

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Facebook is driving brands away to rival social networks, says billionaire investor
13 November 2012, 3:37PM

Mark Cuban: just one of the reasons he is tiring of FacebookReadwrite reports on another potentially damaging problem for Facebook that has echoes of the General Motors story earlier this year when it announced it was to cease advertising on the site in a blow to Facebook as it headed for its IPO.

Twitter the latest Facts and Figures [infographic]
13 November 2012, 12:40PM

Twitter World: The top 5 countries with most Twitter users are: US, UK, Australia, Brazil and Canada.This is really handy. A infographic packed with Twitter statistics. Among other things it highlights the disparity between Twitter’s 500 million registered users and the 140 million active users. On top of that we have the stat that everyday Twitter picks up as many as 300,000 new visitors and one million new accounts are created.

Seven Social Media Trends for 2013
13 November 2012, 11:31AM

There are only 41 shopping days left until Christmas. Yes, really. This also means it's about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in early, here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond 'engagement'. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?

Google advertising revenue surpasses entire US print industry [print is dead]
13 November 2012, 10:05AM

Google advertising revenue surpasses US print industry [print is dead]A milestone has been passed this year in terms of the growth of digital advertising in comparison to print media. Statista has published a chart that perfectly illustrates how the market has changed in the past decade and how great the decline of print has been across the board.

Big business: Social media grows up
13 November 2012, 9:00AM

Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy. Conversations around social media have shifted. Once the domain of the pimply kid wedged in the corner between marketing and IT, it now has a seat at the directors' table and a space on the CIO or CTO's agenda.

Have you updated your Twitter profile yet? Here's how.
12 November 2012, 3:37PM

NBC News's Today Programme and its new look Twitter profileTwitter have put out a a helpful little video to give you a few tips on how to improve your Twitter profile. There are tips on profile pics and the new header photos that Twitter introduced earlier this year. As well as doing these on your desktop PC whilst sitting comfortably at work you can also make these changes on the go via your mobile phone. How handy is that?

Red Bull named number one in list of the Top 100 Social Video Brands
12 November 2012, 2:42PM

Red Bull tops the list of the Top 100 Social Video brandsFresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.

Facebook users hit by 'false likes' of brands they have not interacted with
12 November 2012, 12:40PM

The FT reports on a new problem for Facebook where users are experiencing what they say are false "Likes" being attributed to them for products and causes that they have never interacted with.

SoLoMo offers great potential, but brands need to navigate carefully
12 November 2012, 11:12AM

As the abundance of smartphones and tablets that integrate geo-location technology, such as GPS, give rise to the SoLoMo (Social Local Mobile) phenomenon, the opportunity it presents can live up to predicted demand for this kind of service.

Lord McAlpine prepares to sue Twitter users who named him
12 November 2012, 9:47AM

Sally Bercow faces possible legal action for naming Lord McAlphine on TwitterCertain high profile Twitter users, including Sally Bercow, could be in for a nasty shock as it is reported that Lord McAlpine may sue those who named him on Twitter in relation to damaging child abuse allegations. The incident is serving as a reminder how quickly that reputations can be ruined with a click and Tweet.

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