marketing your business online: The Wall > The Twitter election is almost over as Americans go to the polls

Tuesday, 6 November 2012

The Wall > The Twitter election is almost over as Americans go to the polls

Obama wins the "killer app" email battle against Romney [infographics]

06 November 2012, 3:22PM

This year’s US presidential election looks to be one of the most closely-run contests in years, with the candidates tied in various polls across the States. Both the Obama and Romney campaigns have been using every channel available to them to appeal to voters, and email is no exception. Digital marketing technology firm Silverpop began analysing the candidates' email marketing strategies some ten months ago during the Republican primaries.

How to guarantee your video will go viral

06 November 2012, 11:44AM

Are you tired of making brilliant viral videos, releasing them out into the big wide web only to discover…they doesn’t go viral? How annoying is that? Besides what kind of viral video does that? Oh wait it’s just a video. To make sure that does not happen to you or your brand again Buyral has the solution to you’re viral video concerns.

How AuthorRank is going to change the face of SEO

06 November 2012, 11:27AM

Part of our role in SEO is to constantly monitor the changes that Google makes to the way it displays and ranks web pages. One of the changes you may have noticed is the introduction of "rich snippets" into the search results.

The Twitter election is almost over as Americans go to the polls

06 November 2012, 10:33AM

As the US election race winds down through its final hours Twitter has launched its election Twitter #Election2012 event page, which will curate Tweets from the candidates, their campaign staff, political insiders, news commentators, and government officials as the day plays out.

Social media injustice as Twitter rape bullies get away with paltry fine

06 November 2012, 9:34AM

Sad news to read this morning that the nine people who illegally named a woman on Twitter and Facebook who was raped by footballer, Ched Evans, were told to pay her just £624 each in compensation.

Strictly is winning TV ratings war but X Factor takes battle of the Tweets

06 November 2012, 8:42AM

As the race for Saturday night ratings continues, BBC's Strictly Come Dancing seems to be pulling ahead as the clear winner. Beating ITV’s X Factor by almost 2 million viewers, this marks Strictly Come Dancing's biggest lead over its rivals in 6 years.

Mobile marketing taps into the new ways that people live their lives

06 November 2012, 1:56AM

So what are the main specific areas where mobile users are expanding their horizon’s by using mobile apps? Well photography, travel and finance lead the way with above 100% year on year increases in app use.

Mitt Romney is influencing more voters via social media than Obama

05 November 2012, 3:12PM

Interesting slice of research here from media agency MindShare that claims despite his reputation as a pioneer of social media campaigning, which we covered extensively last week, President Barack Obama could be influencing fewer voters through social networks than his Republican rival Mitt Romney.

Newspaper print and web readerships at a glance

05 November 2012, 2:42PM

To help make sense of the second instalment of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic

Working together - why a blossoming relationship between TV and the internet is the key to youth entertainment

05 November 2012, 12:28PM

Have you ever been to a farm and smelt milk recently squirted out of a cow?

Yes, that’s right, I’m talking about online content again. Bear with me.

According to Ofcom, 12-15 year olds now spend as much time online as they do watching TV. Well, yes. Only ? hold on ? that’s a total of 35 hours a week, or an average of five hours a day. Hmm. The equivalent of 1900-midnight every day, at least? No consoles, no hanging out with friends? Hmm, how do they fit it all in? The reality is, they don't.